Business Model Innovation Barriers forFarming Companies in Skåne
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Swedish farmers are facing pressure from an international market and find it hard to differentiatetheir business when much is driven by large players in the value chain, both from the supplier andcustomer. The adoption and implementation of business model innovation practices can be aninteresting alternative to those farmers to thrive this competitive and challenging environment.However, the implementation of business model innovation in the farming industry might facesome challenges, due to the traditional and conservative character of the farm owners andmanagers. Thus, this study aims to understand the barriers to business model change in theperspective of the farmers in Skåne region, Sweden. As methodology, focus groups has been usedwith nine participating farmers where three of those farming companies has been selected as unitof analysis. In the focus group, they were first asked to define current business model by usingbusiness model canvas as a tool. Thereafter they used the business model canvas to improve thecurrent business model and later were ask what barriers they could see in the process to improvetheir business model.The findings from the focus groups revealed many barriers that, according to the farmers, wouldchallenge the implementation of changes in their current business model. Those are mostlyexternal barriers, which are hard to control (e.g. weather, governmental laws). Another kind ofexternal barrier is the position of farming in the whole value chain, at the very beginning.Relevant internal barriers were also identified, such as farming and farmers overall mind-set,traditions, low business knowledge and lack of knowledge about the end user. The resultssupports action research as a suitable way to work with business model innovation in the farmingindustry.
Place, publisher, year, edition, pages
2016. , 39 p.
Business Model Innovation, Barriers, Agriculture, and Farmers.
Economics and Business
IdentifiersURN: urn:nbn:se:kth:diva-189759OAI: oai:DiVA.org:kth-189759DiVA: diva2:948748