Change search
ReferencesLink to record
Permanent link

Direct link
Business Model Innovation Barriers for Farming Companies in Skåne
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Entrepreneurship and innovation.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Swedish farmers are facing pressure from an international market and find it hard to differentiate their business when much is driven by large players in the value chain, both from the supplier and customer. The adoption and implementation of business model innovation practices can be an interesting alternative to those farmers to thrive this competitive and challenging environment. However, the implementation of business model innovation in the farming industry might face some challenges, due to the traditional and conservative character of the farm owners and managers. Thus, this study aims to understand the barriers to business model change in the perspective of the farmers in Skåne region, Sweden. As methodology, focus groups has been used with nine participating farmers where three of those farming companies has been selected as unit of analysis. In the focus group, they were first asked to define current business model by using business model canvas as a tool. Thereafter they used the business model canvas to improve the current business model and later were ask what barriers they could see in the process to improve their business model.

The findings from the focus groups revealed many barriers that, according to the farmers, could challenge the implementation of changes in their current business model. Those are  mostly external barriers, which are hard to control (e.g. weather, governmental laws).  nother kind of external barrier is the position of farming in the whole value chain, at the very beginning. Relevant internal barriers were also identified, such as farming and farmers overall mind-set, traditions, low business knowledge and lack of knowledge about the end user. The results supports action research as a suitable way to work with business model innovation in the farming industry.

Place, publisher, year, edition, pages
2016. , 39 p.
Keyword [en]
Business Model Innovation, Barriers, Agriculture, Farmers.
National Category
Other Engineering and Technologies not elsewhere specified
URN: urn:nbn:se:kth:diva-189980OAI: diva2:949953
Educational program
Master of Science - Entrepreneurship and Innovation Management
Available from: 2016-08-22 Created: 2016-07-26 Last updated: 2016-08-22Bibliographically approved

Open Access in DiVA

No full text

By organisation
Entrepreneurship and innovation
Other Engineering and Technologies not elsewhere specified

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 13 hits
ReferencesLink to record
Permanent link

Direct link