Business Model Innovation Barriers for Farming Companies in Skåne
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Swedish farmers are facing pressure from an international market and find it hard to differentiate their business when much is driven by large players in the value chain, both from the supplier and customer. The adoption and implementation of business model innovation practices can be an interesting alternative to those farmers to thrive this competitive and challenging environment. However, the implementation of business model innovation in the farming industry might face some challenges, due to the traditional and conservative character of the farm owners and managers. Thus, this study aims to understand the barriers to business model change in the perspective of the farmers in Skåne region, Sweden. As methodology, focus groups has been used with nine participating farmers where three of those farming companies has been selected as unit of analysis. In the focus group, they were first asked to define current business model by using business model canvas as a tool. Thereafter they used the business model canvas to improve the current business model and later were ask what barriers they could see in the process to improve their business model.
The findings from the focus groups revealed many barriers that, according to the farmers, could challenge the implementation of changes in their current business model. Those are mostly external barriers, which are hard to control (e.g. weather, governmental laws). nother kind of external barrier is the position of farming in the whole value chain, at the very beginning. Relevant internal barriers were also identified, such as farming and farmers overall mind-set, traditions, low business knowledge and lack of knowledge about the end user. The results supports action research as a suitable way to work with business model innovation in the farming industry.
Place, publisher, year, edition, pages
2016. , 39 p.
Business Model Innovation, Barriers, Agriculture, Farmers.
Other Engineering and Technologies not elsewhere specified
IdentifiersURN: urn:nbn:se:kth:diva-189980OAI: oai:DiVA.org:kth-189980DiVA: diva2:949953
Master of Science - Entrepreneurship and Innovation Management