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Sales before ordinary viewing: A study on how selling before the ordinary viewing affects price developments in the housing market
KTH, School of Architecture and the Built Environment (ABE), Real Estate and Construction Management.
KTH, School of Architecture and the Built Environment (ABE), Real Estate and Construction Management.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Försäljning inna n ordinarie visning: En studie om hur försäljning innan ordinarie visning påverkar prisutvecklingen på bostadsmarknaden (Swedish)
Abstract [en]

The housing market has lately turned very intense with many speculators and hectic

auctions. The high demand and stagnating supply has led to significant increase in housing

prices around the Stockholm area. This has resulted in apartments being bought or sold

before the ordinary viewings where one out of five apartments is today being sold before

the actual viewing. 

We have conducted a qualitative study where we have evaluated how selling before

ordinary viewings affect the housing market and the corresponding reasons behind this. To

enable a pertinent conclusion, we have gather theoretical information regarding what

factors affect the housing markets together with interviews with several real estate agents.

Furthermore, we have highlighted how the prices differ between apartments that were sold

before and after the ordinary viewings.

The results showed that the price development is not affected by whether the apartment

was sold before or after the ordinary viewing. However, this was not the case if the buyer

found the apartment especially lucrative, which meant that the buyer was willing to pay an

abnormal high price for it in order to get it out of the market, and thus secure the

apartment. We moreover found that it is more profitable for the seller to wait until after the

viewing to sell the apartment if such a buyer could not be found.

One of the main reasons as to why purchases before ordinary viewing has gotten such a

strong foothold lately is because the buyer, and some extent the seller, wants to avoid the

high level of competitiveness and hectic auctions. Other motives are to increase revenue and

to make the deal as smooth and fast as possible.

Abstract [sv]

Bostadsmarknaden har varit intensiv de senaste aren, visningarna har varit fulla av

spekulanter och det har varit hektiska budgivningar. Den hoga efterfragan gentemot det laga

utbudet har lett till en stark prisuppgang for bostadsratter i Stockholms lan. Det har aven lett

till att kopa och salja innan ordinarie visning blivit vanligare den senaste tiden, da cirka var

femte bostadsratt idag saljs innan ordinarie visning.


Det har ar en kvalitativ studie dar det undersokts hur forsaljningar innan ordinarie visningar

paverkar bostadsmarknaden och varfor fler vill kopa eller salja innan ordinarie visning.

For att komma fram till en slutsats har det inhamtats teorier kring vilka faktorer som

paverkar bostadsmarknaden samt utforts intervjuer med flera bostadsmaklare och en

illustration dar det undersokts slutpriser pa bostadsratter som salts innan och efter ordinarie



Uppsatsens slutsats ar att prisutvecklingen inte paverkas av forsaljning innan ordinarie

visning om inte spekulanten ar en kopare som blivit fascinerad av bostadsratten. Det leder

till att den spekulanten ar villig att betala ett hogt pris for den bostadsratten just for att

slippa konkurrens och en hektisk budgivning, som i sin tur kan leda till att spekulanten inte

vinner budgivningen. Det ar mer lonsamt for en saljare att salja efter en ordinarie visning om

en sadan spekulant inte dyker upp.


Nagra av skalen till att fler vill kopa innan ordinarie visning ar att spekulanter vill slippa

konkurrens och hektiska budgivningar som har varit vanligt de senaste aren. Somliga skal till

att salja innan ordinarie visning ar att saljaren vill forsakra sin vinst och att affaren skall ga till



Place, publisher, year, edition, pages
2016. , 42 p.
Keyword [en]
Housing market, price development, viewings
Keyword [sv]
Bostadsmarknaden, prisutveckling, visningar
National Category
Engineering and Technology
URN: urn:nbn:se:kth:diva-190105Archive number: 370OAI: diva2:951398
Available from: 2016-08-08 Created: 2016-08-08 Last updated: 2016-08-08Bibliographically approved

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