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Digital Transformation: The use of Business Model Innovation to achieve Digital Mastery: A case study of IBM
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Entrepreneurship and innovation.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Industrial Change and growth over the last years have been occurring in an exponential way. In the new era were technology innovations occur faster than ever before, companies are struggling to keep their product and services relevant to the more demanding consumer-centric market. Business Model Innovation can be used as a source of innovation by companies that want to achieve a successful and continuous transformation.

Place, publisher, year, edition, pages
2016. , 57 p.
Keyword [en]
Digital Transformation, Business Model Innovation, Digital Mastery.
National Category
Other Engineering and Technologies
URN: urn:nbn:se:kth:diva-190599OAI: diva2:952270
Available from: 2016-08-19 Created: 2016-08-12 Last updated: 2016-08-19Bibliographically approved

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