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Shared Value and Competitive Advantage: A Tesla Motors Case Study
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Entrepreneurship and innovation.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In recent years, studies have demonstrated that consumers are becoming more and more health conscious as well as better aware of companies’ ethical practices. In response to this many firms around the globe have worked hard to appear more morally responsible and those who have failed to do so have often found their balance sheet suffering as a result. As people have begun to focus more on the origins and production process of goods, it has become more apparent that companies can no longer get away with behaving unethically and immorally.

With this recent shift towards addressing societal concerns, an interesting question arises. Is the sole purpose of a company behaving ethically simply to appease the masses and protect their image/brand or can a company actually create economic value and competitive advantage as a direct outcome of addressing societal concerns?

Place, publisher, year, edition, pages
2016. , 52 p.
Keyword [en]
Shared value; competitive advantage; societal value; economic value; responsibility.
National Category
Other Engineering and Technologies
URN: urn:nbn:se:kth:diva-190602OAI: diva2:952274
Available from: 2016-08-19 Created: 2016-08-12 Last updated: 2016-09-27Bibliographically approved

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