Strategic positioning within the Internet of Things: Matching Internal Core with the Economical Logic of a Business Ecosystem
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Rapid advancements in Information and Communications Technology (ICT/ IT) enablemore people and things to connect, where everything that can benefit from a connection will have one. The idea of an all-connected world offers huge opportunities for companies to take, but also challenges in terms of understanding its business characteristics.
The purpose of this research was to find a strategic position within the emerging paradigm of Internet of Things (IoT), from an ICT enabler perspective. The purpose was satisfied by synthesizing an adequate theoretical framework from previous business research- comprising three main elements each forming separate research questions. The areas of focus have been The Environment of the firm, The Internal Core and Business model under an Ecosystem perspective. Building on this an empirical study has been performed through observations from seminars and unstructured and semi-structured interviews, so that to answer what characteristics IoT holds today and in which direction it is expected to develop. The characteristics have been matched with the internal core capabilities of our case study organization, and analyzed in conjunction with the economical logic of a Business Ecosystem.
By using the concept of Value Design, as a Business Model extension suitable for an Ecosystem environment, we have been able to position the case study company within the emerging paradigm of IoT- where a collaborative approach, driving interoperability between different industry verticals is recommended. The findings are two-fold; on one hand we have successfully exemplified the use of the, prior to this research, untested concept of Value Design, while on the other provided a structured way to address how to position an ICT enabler in a market as complex and turbulent as the IoT has proven itself to be.
Place, publisher, year, edition, pages
2015. , 79 p.
Internet of Things, IoT, Strategic Positioning, Business Ecosystems, Value
Economics and Business
IdentifiersURN: urn:nbn:se:kth:diva-190928OAI: oai:DiVA.org:kth-190928DiVA: diva2:953763