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KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial Management.
2015 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The Chinese market is the fastest growing market, which makes it unquestionable one of the most attractive markets in the world today. China has a goal to position itself from cheap low quality product country to innovative products country. Because of this very reason, more and more local Chinese competitor has start to pose as a threat to the company. Therefore, it is important to understand the Chinese market partly because some complication has occurred and partly because it will help the company take the best action in order to increase market shares in the Chinese market. The purpose for this research is to increase the awareness of the understanding of the company’s strength and weakness in the Chinese separator market. As well as understanding the local Chinese customer and what brings them value. The goal is to study how the local Chinese competitor affects the company and how the company shall in the best way possible satisfy the customer. The in-depth knowledge that has been obtained through case studies at the company. The collected research data includes a survey, customer and competitor data from the internal database and finally interviews and seminars with a mix of key people at the company. The empirical contribution from this study can be concluded to four main parts: In the recent event China has lost one of their most important leg of their economic position, which is their cheap labor cost being replaced by other low-cost countries.

China’s aim is to integrate backwards in the value-chain and go from being a cheap labor nation to an innovative nation and reaching that goal within 5 years by being the country with most patents.

The Organization shall not risk its own brand by competing in the good-enough market, but shall instead introduce a new external brand to do so. This is a common phenomenon used by many companies.

Even though the companies are looking for more and more advanced technology they still want more and more user friendly products. The concept the customers are looking for is plug & play without deviations.

The result from this study contributes to an in-depth knowledge within topics related to competitor and market analysis of the Chinese separator market. The results of this study shall be observed as in its own unique context and generalization shall only be applied to correspondent case.

Place, publisher, year, edition, pages
2015. , 87 p.
Keyword [en]
Market analysis, Competitor analysis, Patent, Customer Value, China
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-190931OAI: diva2:953773
Available from: 2016-08-19 Created: 2016-08-18 Last updated: 2016-08-19Bibliographically approved

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