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POLITICAL PARTY BRAND IDENTITY AND BRAND IMAGE: AN EMPIRICAL ASSESSMENT
2015 (English)In: IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD, 81-90 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
Springer, 2015. 81-90 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kth:diva-191410ISI: 000380552000234ISBN: 978-3-319-10950-3OAI: oai:DiVA.org:kth-191410DiVA: diva2:957525
Conference
Academy of Marketing Science, MAY 15-18, 2013, Monterey, CA
Note

QC 20160902

Available from: 2016-09-02 Created: 2016-08-30 Last updated: 2016-09-02Bibliographically approved

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Bigi, Alessandro
Business Administration

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