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BRANDED FLASH MOBS: WHY THEY FAIL
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
2015 (English)In: IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD, 113-115 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
Springer, 2015. 113-115 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kth:diva-191411ISI: 000380552000241ISBN: 978-3-319-10950-3OAI: oai:DiVA.org:kth-191411DiVA: diva2:957549
Conference
Academy of Marketing Science, MAY 15-18, 2013, Monterey, CA
Note

QC 20160902

Available from: 2016-09-02 Created: 2016-08-30 Last updated: 2016-09-02Bibliographically approved

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Grant, PhilipBoon, Edward
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