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LA VIE BOHEME?: THE ROLE OF AN OPERATIC FLASH MOB ON CONSUMER BEHAVIOR
KTH.
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2015 (English)In: Marketing Dynamism & Sustainability-Things Change, Things Stay the Same..., The Academy of Marketing Science, 2015, 664-664 p.Conference paper (Refereed)
Place, publisher, year, edition, pages
The Academy of Marketing Science, 2015. 664-664 p.
Series
, Developments in Marketing Science, ISSN 2363-6173
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-191661ISI: 000380561800215ISBN: 978-3-319-10912-1; 978-3-319-10911-4OAI: oai:DiVA.org:kth-191661DiVA: diva2:963029
Conference
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same..., MAY 15-20, 2012, Acad Marketing Sci, New Orleans,, LA
Note

QC 20160907

Available from: 2016-09-07 Created: 2016-09-02 Last updated: 2016-09-07Bibliographically approved

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