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  • 1.
    Örtendahl, Monica
    et al.
    KTH, School of Architecture and the Built Environment (ABE), Transport and Economics (closed 20110301), Safety Research (closed 20110301).
    Näsman, Per
    KTH, School of Architecture and the Built Environment (ABE), Transport and Economics (closed 20110301), Safety Research (closed 20110301).
    Factors Affecting Continuation of Smoking by Pregnant and Non-pregnant Women2009In: Substance Abuse, ISSN 0889-7077, E-ISSN 1573-6733, Vol. 30, no 2, p. 150-157Article in journal (Refereed)
    Abstract [en]

    The objective of this study was to test a framework based upon the value and the probability of outcomes related to smoking. Over a 2-week period, 80 women were asked to perform judgments of value and probability of the outcome for smoking-related consequences. Subgroups were formed by the two variables of pregnancy and intent to quit smoking. Judgments were performed given the conditions of quitting and not quitting smoking. The intent to quit or not quit smoking had an impact on expected utility of smoking. Moreover, there was a difference between expected utility given the conditions of not quitting smoking and quitting smoking. A framework based upon values and beliefs appears to be useful in describing the addictive behavior of smoking and can be applied in developing smoking-cessation education.

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