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  • 1.
    Deng, Yawen
    et al.
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Jääskeläinen, Petra
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Popova, Victoria
    KTH, Skolan för elektroteknik och datavetenskap (EECS).
    The Green Notebook - A Co-Creativity Partner for Facilitating Sustainability Reflection in AI Art Practises2023Inngår i: IMX 2023 - Proceedings of the 2023 ACM International Conference on Interactive Media Experiences, Association for Computing Machinery (ACM) , 2023, s. 262-268Konferansepaper (Fagfellevurdert)
    Abstract [en]

    AI is becoming increasingly popular in artistic work. Yet tools for calculating environmental impact of AI are more adapted for other contexts than creative practices, making them sometimes hard to comprehend for the non-expert. In this study, based on interviews with AI artists, a design artifact called The Green Notebook was developed: a physical notebook where the AI artist could discuss ideas and receive feedback of their expected environmental impact. The conversational experience between the artist and the interface was informed by online content analysis of artistic work processes. The Notebook was explored and assessed with five artists in Wizard-of-Oz and focus group studies. Generally, the participants found a co-creation process with the enhanced ability to reflect on sustainability an accessible way to engage with sustainability considerations of their AI artistic practices. We provide insights of the Notebook’s perceived role and the conversational strategies used by the artists. Furthermore, we discuss trade-offs between politeness vs. efficiency and focus vs. integration to inform future research.

  • 2.
    Holzapfel, Andre
    et al.
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Jääskeläinen, Petra
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Kaila, Anna-Kaisa
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Environmental and Social Sustainability of Creative-Ai2022Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    The recent developments of artificial intelligence increase its capability for a creation of arts in both largely autonomous and collaborative contexts. In both contexts, Ai aims to imitate, combine, and extend existing artistic styles, and can transform creative practices. In our ongoing research, we investigate such Creative-Ai from sustainability and ethical perspectives. The two main focus areas are understanding the environmental sustainability aspects (material, practices) in the context of artistic processes that involve Creative-Ai, and ethical issues related to who gets to be involved in the creation process (power, authorship, ownership). This paper provides an outline of our ongoing research in these two directions. We will present our interdisciplinary approach, which combines interviews, work- shops, online ethnography, and energy measurements, to address our research questions: How is Creative-Ai currently used by artist communities, and which future applications do artists imagine? When Ai is applied to creating art, how might it impact the economy and environment? And, how can answers to these questions guide requirements for intellectual property regimes for Creative-Ai?

  • 3.
    Jääskeläinen, Petra
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Environmental Ethics of Creative-AI: Shifting from Modernist Rationality to Entangled, More-than-Human Felt Care2023Inngår i: Creativity Unleashed - What Creative Technologies Would, Could, and Shouldn’t be, 2023Konferansepaper (Annet (populærvitenskap, debatt, mm))
  • 4.
    Jääskeläinen, Petra
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Explainable Sustainability for AI in the Arts2023Inngår i: The 1st International Workshop on Explainable AI for the Arts, ACM Creativity and Cognition Conference, 2023, 2023Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    AI is becoming increasingly popular in artistic practices, but the tools for informing practitioners about the environmental impact (and other sustainability implications) of AI are adapted for other contexts than creative practices - making the tools and sustainability implications of AI not accessible for artists and creative practitioners. In this position paper, I describe two empirical studies that aim to develop environmental sustainability reflection systems for AI Arts, and discuss and introduce Explainable Sustainability in for AI Arts.

  • 5.
    Jääskeläinen, Petra
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Generative AI for First-Person Meta Reflection in Design Research: More-than-Human Storying the Ecologies of AI Arts2023Inngår i: Towards a Design (Research) Framework with Generative AI, 2023Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    While sensitivities toward ecologies and more-than-human design and research have become visible in the HCI, design, and humanities [1–3, 7–11], inquiries from these perspectives are not common in the specific case of AI Arts [6]. This is a challenge, as AI arts is often approached from a technological post-humanist perspectives, mixed with values of techno-positivism in an attempt to find newways of expression and creativity1 or ways of utilizing AI for creative work – and overlooking feminist care over environment and more-than-human ecologies. In this position paper, I explore Generative AI as a tool for reflecting on such challenges that relate to ’doing research in AI arts’ from a first-person perspective. In order to explore alternative ways of knowledge-making, I use the method of storying speculative conversations with ChatGPTs “More-than-Human Alter Ego” gAIa. Consequently, the results of this process surfaced that using Generative-AI for more-than-human storying can work as a method for first-person reflection of the challenges, experiences, and situated context of doing design research work from a first-person lense.

  • 6.
    Jääskeläinen, Petra
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    On Creative-AI, Imaginaries, and Sustainability2023Inngår i: Shaping the Future: Sustainability and Technology at the Crossroads of Arts and Science / [ed] Harald Pechlaner, Michael de Rachewiltz, Maximilian Walder, Elisa Innerhofer, Eurac Research Center for Advanced Studies, Graffeg , 2023Kapittel i bok, del av antologi (Annet (populærvitenskap, debatt, mm))
  • 7.
    Jääskeläinen, Petra
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Speculation and Fiction in Exploring Values and Ethics in Creative-AI Technologies2023Konferansepaper (Fagfellevurdert)
    Abstract [en]

    I see speculation and imaginaries as interesting objects for examining our values, norms, and onto-epistemological orientations, and I think they have both the capacity to actively transform our thinking and future-making, but also to provide rich material to reflect on in terms of our societal and individual situated perspectives and tensions within them. My work is directed towards addressing the structures that work towards oppressing; gendering, racialization, and disregard for non-humans (which also ties to the environmental crisis that serves as a gloomy backdrop of our times) - in the situated context of emerging AI art technologies. My work has included speculative first-person and workshop projects to explore probable, possible, and alternative pathways for AI Art technologies. In my presentation, I will describe my recent research works related to this. In the first work, through first-person speculation I imagined AI Art tools that would incorporate post-humanist and feminist care ethics orientation, exposing tensions in how the care of non-humans is not present in the artifacts/technologies and the peoples' mental landscapes. For the second study, I organized speculative sketching workshops, in which artists and engineers imagined future AI art tools for their own practice, and discussed critical considerations for these imaginary tools. Following this, I analyzed these imaginary tools from the perspective of what values and labor arrangements are embedded in them. A third research project that I am currently working on is focused on imaginary research abstracts: organizing workshops in which scientists (computational creativity scholars) write fictional future research paper abstracts. These abstracts are then critically discussed and analyzed from the perspective of values, ideologies, ontologies, and epistemologies that are embedded in them.To conclude, I see speculation and imaginaries as interesting objects for examining our situated orientations, directing my work towards addressing the structures that work towards oppressing; gendering, racialization, and disregard for non-humans.

  • 8.
    Jääskeläinen, Petra
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Sustainability and Ethics Perspectives on Creative-Ai2022Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    The recent developments of artificial intelligence increase its capabilities for artistic creation in both autonomous and collaborative contexts. Ai has a potential to transform how artists work, how the creative work is perceived in society and culture, and what kind of societal structures emerge around Creative-Ai (e.g. the NFT ecosystem, communities, institu- tions). These changes will have a sustainability impact and they also raise ethical concerns. In my PhD research, I in- vestigate Creative-Ai practices from sustainability and eth- ical perspectives to inform the emerging field of Creative- Ai. The two current focus areas of my research are 1) un- derstanding the material and practice-oriented environmen- tal sustainability aspects in the context of artistic processes that involve Creative-Ai, and 2) how Creative-Ai practition- ers (researchers, artists, developers) and technologies situate in socio-cultural, ethical, and material ways, and what im- plications that has on sustainability. This paper provides an outline of our ongoing research in these two directions, as well as future research directions.

  • 9.
    Jääskeläinen, Petra
    et al.
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Biørn-Hansen, A.
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Critical Questions for Sustainability Research in Computational Creativity2024Inngår i: Proceedings of ICCC '24: International Conference of Computational Creativity, 2024Konferansepaper (Fagfellevurdert)
    Abstract [en]

    Sustainability in and through digital technology has up until very recently been framed in modernist terms, focused on quantification and optimization of resource use. This framing has been frequently criticized for being limited in scope and impact, and has been framed as shallow sustainability in environmental ethics literature. Sustainability within computational creativity (CC) research is an emerging topic. To avoid the pitfalls of shallow sustainability, we conceptualise and propose a ’deep sustainability’ perspective in computational creativity research. This enables a relational approach to the predicament of the climate crisis by critically examining the values and assumptions that underpin CC research. Building on this, we reflect on and discuss what deep sustain-ability would mean for the future of sustainability research within the CC community, and raise critical questions with the particular aim of sparking discussions around how sustainability research is and ought to be approached within the community.

  • 10.
    Jääskeläinen, Petra
    et al.
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Holzapfel, Andre
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Eriksson, Emelie
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    AI Art for Self-Interest or Common Good? Uncovering Value Tensions in Artists’ Imaginaries of AI Technologies2024Inngår i: DIS '24: Proceedings of the 2024 ACM Designing Interactive Systems Conference, 2024Konferansepaper (Fagfellevurdert)
    Abstract [en]

    The design justice of AI technologies is influenced by value tensions, by which values get embedded and excluded in design processes. In this study, we investigate Euro-Western artists’ expressed values for the design of Creative AI technologies. We conducted four workshops, in which artists engaged in value sketching and critical discussion around Creative AI, and analyzed emerging values. In the sketches, the artists predominantly expressed values of self-interest, while when encouraged for a critical discussion artists expressed values aligned with interest of others. We discuss the challenge of aligning Creative AI with design justice, when values of common good are not inherently part of the technological imaginaries, but rather need to be explicitly evoked. We open up these value tensions, discussing values’ actionability, and the implications for design futures of Creative AI. With this paper, we extend the empirical studies in value sketching and socio-technical landscape of Creative AI.

  • 11.
    Jääskeläinen, Petra
    et al.
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Holzapfel, Andre
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Pargman, Daniel
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    On the environmental sustainability of Ai art(s)2022Konferansepaper (Fagfellevurdert)
  • 12.
    Jääskeläinen, Petra
    et al.
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Holzapfel, Andre
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Åsberg, Cecilia
    Exploring More-than-Human Caring in Creative-Ai Interactions2022Inngår i: NordiCHI '22: Nordic Human-Computer Interaction Conference, Association for Computing Machinery (ACM) , 2022Konferansepaper (Fagfellevurdert)
  • 13.
    Jääskeläinen, Petra
    et al.
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Kaila, Anna-Kaisa
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Holzapfel, Andre
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Uncovering Challenges and Changes in Artists’ Practices as a Consequence of AI2024Inngår i: Workshop Proceedings of GenAICHI - CHI 2024 Workshop on Generative AI and HCI, 2024Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    Artistic uses of AI technologies are fast gaining prominence in a number of creative domains. In this paper, we describe our preliminary research exploring the challenges and changes that working with AI poses to artists based on interviews with N=20 artists. We present preliminary themes relating to challenges and changes that artists are encountering and highlight the importance of studying AI further in situated artistic practices.

  • 14.
    Jääskeläinen, Petra
    et al.
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Pargman, Daniel
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Holzapfel, Andre
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Towards Sustainability Assessment of Artificial Intelligence in Artistic Practices2022Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    An increasing number of artists use Ai in their creative practices (Creative-Ai) and their works have by now become visible at prominent art venues. The research community has, on the other hand, recognized that there are sustainability concerns of using Ai technologies related to, for instance, energy consumption and the increasing size and complexity of models. These two conflicting trajectories constitute the starting point of our research. Here, we discuss insights from our currently on-going fieldwork research and outline considerations for drawing various limitations in sustainability assessment studies of Ai art. We provide ground for further, more specific sustainability assessments in the domain, as well as knowledge on the state of sustainability assessments in this domain.

  • 15.
    Jääskeläinen, Petra
    et al.
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Åsberg, Cecilia
    KTH, Skolan för arkitektur och samhällsbyggnad (ABE), Filosofi och historia, Historiska studier av teknik, vetenskap och miljö.
    What’s the Look of "Negative Gender" and “Max Ethnicity” in AI-Generated Images? A Critical Visual Analysis of the Intersectional Politics of Portrayal2024Inngår i: AltCHI. ACM Conference on Human Factors in Computing Systems (CHI), ACM Digital Library, 2024Konferansepaper (Fagfellevurdert)
    Abstract [en]

    In this exploratory paper, we focus on intersecting design political and visual processes of gendering and racializing in online AI image generators, in particular ArtBreeder and Midjourney. While AI image generators are becoming an integrated part of our contemporary society, they draw on cultural and historical imaging conventions of sorting and ordering the world and the people in it. These tools' powerful visual rhetoric can potentially aggravate existing discrimination, if not critically reflected upon. We argue that these design-facilitated representations position the ‘user’ into cultural imagery of representations with political implications. With an intersectional perspective from the feminist visual analysis, we critique and uncover how gender and ethnicity are represented and built into the systems, both in terms of visual culture and in designed interactions. We problematize these design strategies, and urge the HCI community to engage in further design political inquiries regarding the visual culture mediated by AI image generators.

  • 16.
    Kaila, Anna-Kaisa
    et al.
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Holzapfel, Andre
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Jääskeläinen, Petra
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Gardening Frictions in Creative AI: Emerging Art Practices and Their Design Implications2024Inngår i: Proceedings of the 15th International Conference on Computational Creativity, Stockholm, Sweden, 2024Konferansepaper (Fagfellevurdert)
    Abstract [en]

    Feverish narratives of artistic AI-revolution obscure the fact that empirical documentation of the actual impacts of artificial intelligence on artistic practices is still sparse. This paper focuses on the frictions of working with AI artistically. Based on interviews with 20 AI-artists, we 1) demonstrate that frictions experienced with the technological elements of the work processes with AI are inseparably intertwined with the artists’ socio-material realities and the inherent asymmetries of access, and 2) show how frictional ambivalence and unpredictability in artistic interactions with AI tools function both as restrictive and productive elements of the art-making processes, presenting opportunities to reframe the core notions of artistic agency, authorship, and the ontology of art.We discuss these findings in the context of HCI and critical data studies and provide three invitations for designing with and for frictions. Our empirical work contributes to a deeper understanding of the emerging community of AI-artists and invites new mindful perspectives for the design and development of Creative AI applications.

  • 17.
    Kaila, Anna-Kaisa
    et al.
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Jääskeläinen, Petra
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Holzapfel, Andre
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Ethically Aligned Stakeholder Elicitation (EASE): Case Study in Music-AI2023Inngår i: NIME, 2023Konferansepaper (Fagfellevurdert)
    Abstract [en]

    Engineering communities that feed the current proliferation of artificial intelligence (AI) have historically been slow to recognise the spectrum of societal impacts of their work. Frequent controversies around AI applications in creative domains demonstrate insufficient consideration of ethical predicaments, but the abstract principles of current AI and data ethics documents provide little practical guidance. Pragmatic methods are urgently needed to support developers in ethical reflection of their work on creative-AI tools. In the wider context of value sensitive, people-oriented design, we present an analytical method that implements an ethically informed and power-sensitive stakeholder identification and mapping: Ethically Aligned Stakeholder Elicitation (EASE). As a case study, we test our method in workshops with six research groups that develop AI in musical contexts. Our results demonstrate that EASE supports critical self-reflection of the research and outreach practices among developers, discloses power relations and value tensions in the development processes, and foregrounds opportunities for stakeholder engagement. This can guide developers and the wider NIME community towards ethically aligned research and development of creative-AI.

  • 18.
    Kaila, Anna-Kaisa
    et al.
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Petra, Jääskeläinen
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Holzapfel, Andre
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Explorations with Ethically Aligned Stakeholder Analysis (EASE)2023Inngår i: GenerativeAIandHCI.github.io, Online: Association for Computing Machinery (ACM), 2023Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    Development of data-driven tools for artistic creation touches upon a diverse range of stakeholders, but it is insufficiently recognised in the engineering communities working with creative technologies. To support increased awareness and sensitivity to ethical predicaments of the development work, we present an analytical for a structured, power-sensitive stakeholder identification and mapping – Ethically Aligned Stakeholder Elicitation (EASE). As a case study, we test the method in workshops with six groups that develop artificial intelligence in musical contexts (music-AI). The results from the workshops demonstrate that methods like EASE can effectively promote critical self-reflection and expose value tensions in the development processes, thus helping developers move towards ethically aligned research and development of creative-AI.

  • 19.
    Ren, Yuanyang
    et al.
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Sivakumaran, Aswath
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Niemelä, Emma
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Jääskeläinen, Petra
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    How to Make AI Artists Feel Guilty in a Good Way?: Designing Integrated Sustainability Reflection Tools (SRTs) for Visual Generative AI2023Inngår i: ICCC '23 International Conference of Computational Creativity, 2023Konferansepaper (Fagfellevurdert)
    Abstract [en]

    AI can be energy intensive, and artists currently lack access to empowering information. With growing concerns of cli- mate change and calls for environmental sustainability, there is a real need to explore strategies to communicate sustain- ability information to artists using generative AI, given its increasing presence and widening accessibility. This paper presents an exploratory Research-through-Design study (in- cluding design-informing survey, design prototyping, user testing) of integrating sustainability reflection features into generative AI systems, and provides preliminary knowledge of the design characteristics that can be leveraged, including artists’ experiences of them. This paper finds that granular, relatable data visualizations and informed use of colors are effective in communicating about energy consumption. Fur- thermore, artists were positive towards ”feeling bad” in the process of becoming aware of their impacts, and called for systems that could provide them low-energy settings during exploratory stages of the artistic process.

  • 20.
    Zhu, Hui
    et al.
    KTH, Skolan för arkitektur och samhällsbyggnad (ABE), Fastigheter och byggande, Fastighetsföretagande och finansiella system.
    Faradynawati, Ida Ayu Agung
    KTH, Skolan för arkitektur och samhällsbyggnad (ABE), Fastigheter och byggande, Fastighetsföretagande och finansiella system.
    Jääskeläinen, Petra
    KTH, Skolan för elektroteknik och datavetenskap (EECS), Människocentrerad teknologi, Medieteknik och interaktionsdesign, MID.
    Can AI evoke customers' sustainable investment preferences? A user study of Robo-advisors2023Inngår i: The 2023 International Conference on Sustainability, Environment, and Social Transition in Economics and Finance (SESTEF 2023), 2023Konferansepaper (Fagfellevurdert)
    Abstract [en]

    AI-empowered financial advisory services (or robo-advisory services) emerge as one of the channels to attract customers to invest in financial products that integrate the environment, social, and governance (ESG) criteria to their investment objectives. This reasoning is often based on the assumption that AI is more transparent in fees and unbiased than conventional human advisors, while at the same time, lowering the entry bar for young and low-budget customers. In automated services with little or no human intervention, users’ experience and ability to use this type of service play a critical role in supporting consumer investment decisions. However, the impact of robo-advisor user experience towards customers’ preference for sustainable investment choices has not been addressed by previous studies. In the long run, can robo-advisory services significantly support or promote a more sustainable investment portfolio to customers? We provide initial insights on these questions based on a mixed-method user test, including a pre-test survey, observations of robo-advisor usage, and a post-test retrospective interview. The preliminary results show that this AI-empowered system and its service have not fulfilled the expectations to support customers’ sustainable investment decision-making due to the lack of comprehensible information and transparency. Firstly, we explain the relationships between customers’ intention to select a sustainable portfolio with their features and attitudes towards AI. The observation and interview data reveal that a standardized definition and criteria of sustainable investment and portfolios are needed for customers to establish a fundamental understanding of this service. Also, customers demand more explanations in the final recommendation automatically generated by AI.

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