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  • 2951.
    Åman, Anna
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.).
    Ahlbom, Gabriella
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.).
    Empowerment in a multicultural organization: The perception of empowerment from a multicultural and oraganizational level perspective2013Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    During the last decades, corporations have become more multinational, and the concept of employee empowerment has become one of the largest management trends within organizations. Managers need to be flexible when working with multicultural employees and understand that practices are perceived differently depending on the national culture and organizational level. Today relatively little research has focused on empowerment from a multicultural perspective. Thus, the purpose of this thesis is to examine how empowerment is perceived in a multicultural company, by analyzing the perceptions of the employees with different backgrounds and positions in a single firm setting. In addition, this thesis strives to study how empowerment can be reinforced in order to overcome cultural and organizational differences. This was examined through a case study at a fast-moving consumer goods (FMCG) organization in Sweden. Semi-structured interviews were held to obtain an in-depth understanding, while a survey was designed to support the interviews and to get a general picture of the organization.

    For the analysis, the respondents were divided into different categories, based on nationality and organizational level. The results indicated that the employees had an overall positive attitude towards empowerment in the case company, and that there is a relationship between the perception of empowerment and nationality. It also suggested that the perception of empowerment diverges between the levels of a multicultural organization, where subordinates, lower managers and top managers experience situations differently. In addition, the results indicated that the organizational culture should be utilized in order to overcome the cultural and organizational differences in a multicultural organization, through recognizing and solving the main problems that could affect the perception of empowerment. Particularly through maintaining good communication, which is vital in terms of empowerment, it is possible to strengthen the organizational culture. This in turn could reinforce the employee empowerment, as aspects that positively affect this concept could be encouraged through the organizational culture.

  • 2952.
    Åsa, Wallström
    et al.
    Division of Industrial Marketing, e-Commerce and Logistics, Luleå University of Technology.
    Karlsson, Ted
    Division of Industrial Marketing, e-Commerce and Logistics, Luleå University of Technology.
    Salehi-Sangari, Esmail
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.).
    Building a corporate brand: The internal brand building process in Swedish service firms2008Inngår i: Journal of Brand Management, ISSN 1350-231X, E-ISSN 1479-1803, Vol. 16, nr 1-2, s. 40-50Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    There is consensus that every organisation needs to develop a strong brand as part of its business strategy. It is, however, unclear how corporate brands can be effectively developed. The aim of this study is to empirically explore the internal corporate brand-building process in Swedish service firms. This process refers to activities that occur before the implementation of the brand. This is a qualitative study in which three case studies are presented and in which purposive sampling was applied. The study ’ s aim was to find illustrative cases of firms that had recently conducted an internal, corporate brand-building process. The selected firms had initiated the process based on different circumstances (ie due to a crisis, geographical expansion or strategic repositioning). Personal interviews were used as the main data collection method. Three concurrent flows of activities, that is, data reduction, data display and conclusion drawing, have been applied in the data analysis. All firms aimed to strengthen the corporate brand in their brand portfolio by

    reducing sub-brands, and by updating their brand identity and brand position statements. Findings show that even though the three firms had initiated the internal corporate brand-building process for different reasons, the three stages in the process, that is, brand audit, brand identity and brand position statements, could still be identified. Differences, however, occurred within the stages.

  • 2953.
    Åsberg, Christer
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Entreprenörskap och Innovation.
    External Innovation through Acquisitions in the High-tech Industry.: A Study of Strategic Implications2013Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Mergers and acquisition (M&A) have been at the forefront of academic research. However, most  of  the  research  in  this  realm  focuses  on  the  generic  benefits  that  arise  from acquisitions  or  the  challenges  that  they  involve.  This  paper  highlights  the  use  of acquisitions in the high-tech intensive industries (examples include pharmaceuticals, and electronic and communications) as a favorable means of external innovation to maintain competitive advantage.  The main objective of this research is to analyze both primary and secondary data,  in  order  to  propose  the  circumstances  under  which  it  is  strategically advantageous for firms to engage in external innovation through acquisition. The primary data has been collected from interviews with Oracle Corporation, and a current start-up in the high-tech industry. The following conclusion is drawn, that large profitable firms with accumulated and current R&D efforts, can benefit from acquiring smaller private start-ups to remain competitive. The uncertainty in technologically driven environment demands adaptable  firm boundaries to  continuously improve core  competencies, introduce new products lines, and decrease the time to market. The paper highlights the necessity for external innovation because in-house R&D is insufficient to catch all market movements. It proposes a framework for a proper acquisition strategy that emphasizes key aspects of competitive advantages for technology driven businesses.

  • 2954.
    Åsberg, Per
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.).
    A dualistic view of brand portfolios: the company's versus the customers' view2018Inngår i: Journal of Consumer Marketing, ISSN 0736-3761, E-ISSN 2052-1200, Vol. 35, nr 3, s. 264-276Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose Brand architecture and brand portfolios have been regarded as absolute entities to be analysed from the company's perspective. The purpose of this study is to question such a uniform view by adding a perceptional dimension to the two concepts. Design/methodology/approach Semi-structured interviews with 58 marketing professionals and customers were used to explore ten propositions and map associations in the perceived brand portfolios, based on the brand concept map methodology. Findings The study reveals systematic differences between the collective view of company representatives, who name fewer brands associated through more sophisticated and highly connected brand systems and customers who include more partners and competitor brands in the portfolio, who also name more brands and connections in total. Research limitations/implications Implications of the results are analysed and future research is suggested to determine the generalizability of the findings and the economic implications of discrepant internal and external views of a brand architecture and brand portfolio. Practical implications Academics should relate to this dualism by compensating for the effects of the associative predisposition of employees versus customers when interpreting results of studies related to brand portfolios and brand architecture. Marketing practitioners must actively acknowledge and manage the role of partners and competitors as part of the company's external brand portfolio. Originality/value This study is the first to problematize the unilateral interpretation of brand portfolios and brand architecture by introducing a dual view of these concepts based on internal (employees) and external (consumers) perceptions.

  • 2955.
    Åsberg, Per
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.).
    Brand Architecture from Above: Understanding the Customer Disconnect2019Doktoravhandling, med artikler (Annet vitenskapelig)
    Abstract [en]

    Global business is transforming. Information technology in general, and the Internet specifically, has globalized business and empowered the consumer with more information and choice than ever before. Consequently, academic research into brand portfolios and brand architecture is faced with new challenges to reflect this changing reality.

    Traditional research into brand portfolio management and its structural embodiment using brand architecture has approached these concepts from the perceptive of the brand owner/company. For instance, the portfolio has been mapped based on legal ownership of brands, which has been criticized as being a too narrow approach that exclude key contributors of the portfolio’s collective brand equity. Even in the cases where partner brands are acknowledged as part of the portfolio, their inclusion is often based on the revenue stream they represent or their link in the distribution chain instead of association. Brand architecture research has therefor focused on structural representations based on hierarchical trees created within the walls of the company itself, without necessarily investigating if the intended structure works as expected.

    The missing ingredient in this halting logic is the perceptions of the market in which the portfolio and its architecture operates. Associations and transfer of brand equity is dependent on a concept’s mental perception in the minds of consumers. An endorsement that does not get noticed by the target market is a mirage in the minds of marketing managers, and an historical collaboration that was cancelled years ago may still influence the brand portfolio today by means of association in consumer memory.

    The research presented in this thesis extends current theory in brand portfolio management and brand architecture to directly include the consumer perspective. This thesis re-classifies the portfolio and architecture concept as perceptual constructs whose efficiency is determined by the mental alignment between company representatives as the creators of the intended meaning and customers as the interpreters, or even co-creators, of the same. Study results presented indicate significant misalignment not only between stakeholder groups as a collective, but also between individuals within each group – even for brand managers working together on the same portfolio day after day. Current hierarchical models for representing brand architecture are extended using the perceptual dimension as well as a layer accounting for the openness of the portfolio, and a new brand portfolio model segregating brands based on the degree of perceptual inclusion in the portfolio is presented.

    This introduction of the perceptual dimension into both brand portfolio management and brand architecture represents a new way to view these abstract concepts, a conceptual idea that has ripple effects into areas such as brand equity transfer, brand alliances, and portfolio risk management.

  • 2956.
    Åsberg, Per
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.).
    Perceived brand portfolios: how individual views hamper efficiency2015Inngår i: Journal of Product & Brand Management, ISSN 1061-0421, Vol. 24, nr 6, s. 610-620Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose – The purpose of this paper is to investigate the perceived content and structure of a brand portfolio, which may differ between individuals, by mapping the brand portfolio of two multi-national companies from the perspective of the marketing team. The discrepant views between individuals are analyzed and an aggregated brand portfolio is presented. Design/methodology/approach – Semi-structured interviews with nine marketing professionals were used to map their individual perceived brand portfolios and structure, based on the Brand Concept Map methodology. Findings – The study finds that there is a consistent difference in the individual perceived brand portfolio between marketing professionals. Brands that are not supported by all stakeholders may be suffering from an unclear positioning or undesired associations, and should receive management attention. Research limitations/implications – Explanations for the results are offered and future research is suggested to determine the generalizability of the findings and the economic implications of discrepant views on the company’s brand portfolio. Practical implications – Marketing practitioners should consider the possible effects of conflicting views within their marketing teams on business performance. Identifying brands that are not supported by all stakeholders could be a way to discover under-performing brands with problematic brand positions in need of immediate attention. Originality/value – This study is the first to compare and fully map the differences in perception of a company’s brand portfolio among internal stakeholders and the possible implications of this discrepancy.

  • 2957.
    Åsberg, Per
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.).
    Uggla, Henrik
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap. Royal Inst Technol KTH, Sch Ind Engn & Management, Ind Econ & Management, Stockholm, Sweden..
    Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account2019Inngår i: Journal of Brand Management, ISSN 1350-231X, E-ISSN 1479-1803, Vol. 26, nr 5, s. 483-496Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Traditional research in brand architecture has primarily focused on bipolar, structural models describing brand constellations viewed from the brand owner's angle of incidence. This paper further extends previous theorization within strategic brand management by offering the Conceptual Integrated Multi-dimensional Architecture (CIMA) model as an incorporation of existing research in brand architecture, arranged according to hierarchical structure, degree of collaboration with third parties and alignment with consumer perceptions. Traditional brand architecture is broadened using two additional dimensions-the level of intercompany partnerships and perceptional congruency between stakeholders-to produce a model that distinguishes between open and closed brand structures and includes the consumers' perceptions as a mediator of brand strategy efficiency. The CIMA model implies that strategic brand management should consider the possible effects of third-party collaboration, in conjunction with consumer beliefs, on the efficiency of the pursued brand strategy and selected go-to-market approach. By including these two additional dimensions, marketing executives may find a more nuanced view of the potential challenges and obstacles that stand in the way of successful brand strategy execution. The paper is concluded by discussing the implications of this conceptual model and suggests a number of future research directions for brand architecture and brand portfolio management.

  • 2958.
    Åsman, Christer
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Entreprenörskap och Innovation.
    Wahldén, Henning
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Entreprenörskap och Innovation.
    Leverantörer av utrustning och tjänster försmåskalig vattenkraft2013Independent thesis Basic level (university diploma), 20 poäng / 30 hpOppgave
    Abstract [sv]

    Svensk Vattenkraftförening har upplevt behov av att hänvisa till branschens tjänsteleverantörer

    och leverantörer av komponenter till småskaliga vattenkraftverk vid förfrågningar från

    internationellt och inhemskt håll. Detta examensarbete har gjorts med syfte att möta detta behov,

    genom att kartlägga företag aktiva inom branschen småskalig vattenkraft.

    Utifrån initiala undersökningar och litteraturstudier bearbetas en modell fram för hur

    enkätundersökningen ska presentera samlad information. De samlade koncept och meningar som

    skapats under förstudien används för att utforma en lista av aktiviteter som hör till processen att

    starta, driva och underhålla ett vattenkraftverk. Stöd för att aktiviteternas förekomst tas från olika

    register över liknande branschers kategoriseringar och branschföretags

    verksamhetsbeskrivningar. Detta sammanvägt med de svar som samlats in från intervjuer och

    enkäter skapar ett ramverk med fördefinierade aktiviteter.

    De huvudsakliga metoder som använts för att identifiera branschens aktörer, är att intervjua en

    handfull ägare av småskaliga kraftverk samt kontakta de kraftverksägare och medlemmar i

    Svensk Vattenkraftförening som uppgett e-postadress. Den grundläggande frågan är vilka företag

    man varit i kontakt med under sin kraftverksamhet. En tidig bearbetning av de fördefinierade

    aktiviteterna användes som stöd. Kompletterande metoder är att välja företag som förekommit i

    svensk vattenkrafts medlemsmatrikel, som stödmedlemmar samt företag som gjort reklam i

    branschtidningen SERO-journalen de senaste fem åren.

    Företagen presenteras i ett separat kompendium. Enkäten utformas utifrån de samlade koncept

    och meningar som skapats under förstudien och den fördefinierade listan av aktiviteter utgör

    ramverket för hur företagens respektive verksamhetsområde beskrivs. Därutöver presenteras

    allmän information, så som kontaktpersoner på företaget och en verksamhetsbeskrivning i fritext.

  • 2959. Åstebro, Thomas
    et al.
    Braunerhjelm, Pontus
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Entreprenörskap och Innovation. KTH, Skolan för industriell teknik och management (ITM), Centra, Centrum för studier inom vetenskap och innovation, CESIS.
    Broström, Anders
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Entreprenörskap och Innovation. KTH, Skolan för industriell teknik och management (ITM), Centra, Centrum för studier inom vetenskap och innovation, CESIS.
    Does academic entrepreneurship pay?2013Inngår i: Industrial and Corporate Change, ISSN 0960-6491, E-ISSN 1464-3650, Vol. 22, nr 1, s. 281-311Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    We investigate the private returns for academics that start new businesses. Total earnings for the universe of 478 individuals working at Swedish universities who quit to become full-time entrepreneurs between 1999 and 2008 are compiled. To the best of our knowledge, this is the first analysis of entrepreneurial returns to include capital gains. Entrepreneurship for academics appears a gradual process and episodic. Earnings are similar before and after becoming an entrepreneur, and dividends and capital gains are inconsequential. But the income risk is more than three times higher in entrepreneurship.

  • 2960.
    Åström, Frida
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.).
    How dose Human resource management contribute to the business performance: - A case study2011Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
  • 2961.
    Åström, Per
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Management.
    Hespe, Tobias
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Management.
    The Effects of an Increased Traceability on Lead Times: A case study on a material replenishment system at a Swedish industrial tools manufacturer2015Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    This study investigates the relationship between an increased traceability and shortened lead times in the internal material replenishment system at a large Swedish industrial tools manufacturer. Traceability and its effects on uncertainty in the supply chain has been widely researched in academia, but there is a gap regarding how traceability affects lead times.

    The research investigates which factors drive the lead times in the material replenishment to lean assembly lines and determines how these factors relate to traceability. A case study was conducted in one of the case company’s factories. The study consists of both quantitative and qualitative data. The quantitative data was derived from the case company’s ERP-system while the qualitative data consists of interviews and empirically collected data.

    The results of the study show that waiting time is the primary driver of lead times in the current state of the factory. No indication that internal material replenishment lead times decrease as a result of an increased traceability was found. However, there are aspects with an increased traceability that indirectly facilitates reduction of lead times by making it easier to make well-informed decisions due to the increased availability of real-time data.

    Traceability is found to not contribute any value to the end customer on its own. However, it can play an important role in a company’s supply chain. Further, potential advantages with a high traceability were observed when implementing advanced protocols such as JIT and other lean principles. The study should be seen as a starting point to further studies into the relationship between increasing traceability and reduced internal lead times.

    For managers and companies, the study identifies a potential procedure to use for deter- mining which factors drive replenishment lead times to lean assembly lines. Furthermore, the study shows that companies can have great use for traceability when trying to remove waste from its processes.

  • 2962.
    Åteg, Mattias
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.).
    Aktiviteter och lärande för attraktivt arbete.: Utvecklingsprocesser inom verkstadsindustrin2006Doktoravhandling, med artikler (Annet vitenskapelig)
    Abstract [sv]

    Avhandlingsarbetet utgår från ett nätverk av mindre verkstadsföretag som under mer än fem års tid varit engagerade i utvecklingsprocesser för att skapa mer attraktiva arbeten. Arbetet har genomförts inom ramen för att…-projektet i samverkan mellan Högskolan Dalarna och Arbetslivsinstitutet. Det övergripande syftet är att utveckla kunskap om och förståelse för utvecklingsprocesser med utgångspunkt i att skapa mer attraktivt arbete. Särskilt intresse ägnas åt hur dynamiken i utvecklingsprocesserna kan analyseras utifrån ett lärandeperspektiv. Ett resonemang förs om utvecklingsprocessernas karaktär och om egenskaper i arbetets attraktivitet. Ansatsen kan beskrivas som interaktiv forskning med tät interaktion med praktiker i verkstadsföretag och i lokalt utvecklingsarbete. Metodansatsen är aktions-, och processorienterad. Attraktivt arbete ses som ett processuellt begrepp, dvs ett strävansmål utifrån individers upplevelser, vilka är stadda under förändring. En distinktion görs mellan en skalbetonad (tilldragande) och en innehållsbetonad (behållande) egenskap. Avhandlingen baseras på fyra delstudier.

    Utifrån tidigare forskning och eget material skapas en analysram över utvecklingsprocessers dynamik avseende aktivitetsnivåer och lärdimensioner. Processer kan ut¬ifrån ramen karaktäriseras som ställföreträdande förändring, skalförändrande utveckling, temporärt förändrande utveckling eller reflektiv utveckling. Faktaunderlag och diskussioner har i en spegelmetod utgjort grund för företagens reflektion om interna och externa förhållanden. Aktiviteter för att skapa attraktiva arbeten har skett på diagnos-, intentions-, och handlingsnivå. Analysramen tillämpas på dels utvecklingsprocesser inom fem verkstadsföretag, dels lokalt utvecklingsarbetet för mer attraktiv industriutbildning.

  • 2963.
    Åteg, Mattias
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.).
    Attraktiv industriutbildning på gymnasiet: Ett deltagandeperspektiv på lokalt utvecklingsarbete2005Inngår i: Arbetsliv i omvandling, ISSN 1404-8426, Vol. 2, s. 1-110Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [sv]

    Studiens syfte var att skapa förståelse för hur lokalt utvecklingsarbete kan öka industriprogrammetsattraktivitet för ungdomar i valet av gymnasieutbildning, och för att programmet ska vara attraktivt förelever som studerar på programmet.Ett särskilt intresse ägnas åt samverkan mellan gymnasieskola och lokala verkstadsföretag, samt åtinsatser med betoning på utveckling av den arbetsplatsförlagda utbildningen – APU.Under ett flertal år har antalet elever på industriprogrammet i Sverige minskat kraftigt. Samtidigt sermånga industriföretag en brist på utbildad arbetskraft som ett stort hinder för framtiden.Sökandetrycket, mätt i antalet förstahandssökande, har minskat med mer än tre fjärdedelar sedan slutetav 1980-talet.År 2001 sökte två elever till industriprogrammet i Avesta. Insatser för att öka industriprogrammetsattraktivitet fick ett överväldigande resultat – totalt 63 elever sökte till industriprogrammet 2002.Tjugonio elever sökte programmet i första hand.Undersökningar har gjorts av hur ungdomar som sökt och studerar på industriprogrammet sett på sittgymnasieval, på utbildningen, på APU samt på ett framtida industriarbete. Ett särskilt fokus har varit omeleverna gett uttryck av att vara vilseledda och inlurade på utbildningen genom insatser för ett merattraktivt industriprogram.Information om industriprogrammet, om branschen och om industriarbete har visat sig vara av stortvärde för att öka utbildningens attraktivitet. Vikten av en ärlig bild poängteras: det är bättre att visa upprealistiska arbetsmiljöer och arbetsinnehåll, än att peka på en alltför ”modern” bild som branschen intekan leva upp till.Tidigare litteratur har visat att elever har känt sig utnyttjade då de ingått i den ordinarie produktionen påAPU. I denna studie har eleverna istället ansett detta vara något positivt. Det har gett en känsla av att fåarbeta ”på riktigt”, samtidigt som det gett större acceptans för det som varit tråkigare eller mindreintressant. Eleverna som fått arbeta i produktionen har förmedlat en känsla av att ha blivit behandladesom de anställdas jämlikar.

  • 2964.
    ÇÖMLEKÇİOĞLU, İNCİ
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Entreprenörskap och Innovation.
    IDEA MINING: Can Business Intelligence be an alternativeidea generation method in service companies?2012Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Enabled by the increased amount of digital data storage, business intelligence (BI) became a powerful  method  to  improve  business  decision  making  since  1990s.  It  yields  competitive advantage for firms and helps solving business problems faster especially in service business. Despite near real time market analysis, customer segmentation or prediction capabilities of BI, its role in stimulating the innovation is not clearly described.

    This research presents methods for generating new service ideas that a company can use, and

    determines the role of business intelligence in today’s innovation ideation process based on an empirical study on biggest four Turkish Telecommunication firms. Among various methods for idea  generation,  business  intelligence  has  not  developed  enough  to  provide  an  alternative ideation method yet. However, it can be a complimentary method which covers drawbacks of other methods.

  • 2965.
    ÖBERG, JENNY
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Management.
    STENLÖF, ELIN
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Management.
    What role to play in strategy implementation?: Constructive interplay between middle and frontline managers2018Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Purpose: The purpose of this research was to study the interplay between middle managers (MMs) and front-line managers (FLMs) in strategy implementation (SI). To successfully manage and run a complex technology corporation a well-performed strategy is essential. By comparing MMs’ and FLMs’ different views and responsibilities in the SI process, both theoretical and empirical. Methodology: Theoretical material regarding leadership, middle and front-line manager roles and responsibilities, as well the strategy implementation process, obstacles and success factors are compared in the study. Supplemented by a general pilot study and primary interviews covering their view of the SI-process, obstacles and leverages, leadership, and their roles description. In total, ten pilot interviews and 12 primary interviews have been conducted, with MMs and FLMs, equally represented. Findings: In large, the main findings regarding the creation of a dynamic interplay between MMs and FLMs were three identified key attributes. Firstly, success in the SI process and constructive dynamic require a clear distribution of tasks and responsibilities between MMs and FLMs or the key responsibilities in the process. Secondly, select key people for the SI process, picked from different levels in the organization with different viewpoint and expertise. Making sure that there are total transparency and knowledge sharing between all key members and organizational levels. This will enable a greater involvement and commitment in the SI-process. Finally, to create a successful SI-process and a dynamic interplay between MMs and FLMs, strategic work must be rewarded equally compared to operational excellence and product-development efforts.

  • 2966.
    ÖBERG, MIKAELA
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Hållbarhet och industriell dynamik.
    A Study of the Implementation, Maintenance and Continual Improvement of an Information Security Management System2016Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    The high adoption rate of cloud computing technology is changing the strategic, operational and functional aspects of businesses. Though, as cloud computing is seeing massive global investment, the vast concentration of resources and information argues for new sources of vulnerabilities and challenges for the cloud computing adopters. Hence, the cloud computing technology is argued to see its full potential once solid information security is established.

    There has been a palpable development of theories, guidelines and standards of how to implement, maintain and continually improve a security information management system. The outcome has resulted in recognized standards. However, the comprehensiveness and the complexity to implement, maintain and continually improve a security information management system remain. Therefore, this study aimed to investigate how cloud computing oriented firms succeed with the realization of an information security management system. This was done by identifying frameworks and processes used by cloud computing oriented organizations.

  • 2967.
    Ögren, Patric
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Entreprenörskap och Innovation.
    Högberg, Kristoffer
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Entreprenörskap och Innovation.
    En ”marknadsundersökning” genom att iterera fram till ett värdeskapande koncept2013Independent thesis Advanced level (degree of Master (One Year)), 20 poäng / 30 hpOppgave
    Abstract [sv]

    Ett affärskoncept har tagits fram och resulterat i en marknadsplats. Marknadsplatsen är en webbsida och mobil applikation vars syfte är att skapa värde av resursers bokningsbara tider som idag har generellt låg beläggning hos aktivitetsanläggningar inom sport, kultur och nöje.

    Marknadsplatsen är tänkt att samla ett brett utbud av lågbeläggningstider inom olika aktivitetstyper som är typiska vardagsaktiviteter som vänner gör tillsammans. Tanken är att bygga ett starkt varumärke för marknadsplatsen med det tydliga budskapet att "marknadsplatsen tillhandahåller ett brett utbud av prisvärda erbjudanden inom sport- och nöjesaktiviteter, om du väljer att anpassa ditt schema utifrån anläggningarnas lågbeläggningstider". Dessutom är det tänkt att marknadsplatsen ska ha funktionalitet som gör det enklare för användare att boka en tid via marknadsplatsen, genom att synkronisera de olika alternativ av aktiviteter och tider som personer inom en grupp av vänner är intresserade av. Marknadsplatsen är tänkt att riktas till målgrupper med personer som har flexibla scheman, framförallt egenföretagare, studenter och pensionärer. Det finns en god potential för en tredjepart att driva en marknadsplats som specialiserar sig på att skapa värde av lågbeläggningstider. Affärskonceptet hindrar inte anläggningarna från att själva göra ansträngningar för att höja beläggningen på dessa tider, och de kan använda marknadsplatsen som komplement till deras befintliga bokningssystem. Utifrån de anläggningar som har undersökts finns det en god potential för att öka en anläggnings omsättning med ungefär 330 000 kr per år.

    Affärskonceptet har tagits fram genom att göra en marknadsundersökning baserad på en teknisk produkt som initialt var utformad som ett bokningssystem med olika produktutvecklingsmöjligheter och olika tänkbara kundgrupper att adressera. Marknadsundersökningen gjordes iterativt utifrån projektledningsmetoden Lean Startup som kombinerats med kvalitativa marknadsundersökningstekniker från Innovation Games.

  • 2968.
    Öhlin, Jennie
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.).
    Retail Business Model Change in the Era of Digital Transformation: A case study from the perspective of a business model canvas2019Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    With an increased level of digitization in the retail sector, retail incumbents need to adapt their business model to the new digital era. E-commerce business and other digital tools have transformed the retail industry and incumbent retailers have to react to the changes in order to remain competitive on the market. While previous research has examined the nature of the digital tools in retail or the general impact of digital transformation on the sector, the thesis aims to investigate the impact of digital transformation on the business model of a retail incumbent. To investigate the impact of digital transformation on the business model of a retail incumbent, a single case study has been conducted at Company X, an incumbent retailer operating in Sweden. The Business Model Canvas has been used as a tool to identify the current business model of the company, and to propose future business models for Company X. The findings have resulted in the creation of three different Business Model Canvas scenarios with different levels of change in the business model. The scenarios all implied an increased cooperation with external partners and the implementation of new customer channels.The findings of the thesis contribute to an increased knowledge of retail business model change. While earlier research findings regarding the impact of digital transformation on the retail sector were confirmed in the case study, the thesis proposes new research concerning the impact on a retail incumbent’s business model. The study also contributes to how the Business Model Canvas may be used as a unit of analysis when investigating business model change.

  • 2969.
    Öhrn Lundin, Josefin
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Entreprenörskap och Innovation.
    Transparency in Global Value Chains: A Case Study on How Swedish Firms in Global Value Chains Perceive Their Level of Transparency2015Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    This thesis is a qualitative case study on how Swedish companies operating in global valuechains percieve their level of transparency concerning social- and environmental aspects, andhow they manage this work. The thesis contributes to existing literature since it draw attentionto the role of transparency concerning social- and environmental aspects and study howcompanies operating in global value chains actually perceive their level of transparency. Theanalysis and results in this thesis is based on interviews with sustainability experts within fivedifferent Swedish companies operating in global value chains. The companies in this studydiffer in size and belong to different industries. The result shows that companies in this studydo not perceive transparency as an issue in itself; rather the ability to control the chains has animpact on the level of transparency. The level of control seems to depend on resources andstakeholders pressure, and differ depending on industry and size of the company. In thisstudy, the larger companies have more resources to control their chains than the smallercompanies and therefore they have a higher level of transparency.

  • 2970.
    Öman, Johanna
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.).
    Total Value of Ownership for Software: Focus on Value Adding Aspects Associated with Selection and Purchase of Software2013Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Companies are continuously striving for saving more money in order to maintain and gain market shares as well as their competitiveness. This can be gained through better understanding for how value is created and generated and which value adding aspect to consider while purchasing a product. The concept of Total Value of Ownership, TVO, incorporates Total Cost of Ownership, TCO, as well as value adding aspects. Research initiatives have been conducted within the area of TCO but little research has been focused on revealing value adding aspects. Therefore it is of interest to find which value adding aspects that are considered to be the most important ones while purchasing a product. This thesis was initiated by Ericsson with the aim at placing the concept of TVO and value adding aspects in relation to purchase of software.

    The objective of this study is to address the issue of how value is created and to reveal which value adding aspects that are considered to be the most important ones while selecting and purchasing software in relation to the concept of TVO.

    This master thesis is conducted through a literature study and a case study at Ericsson, including a combination of interviews and a survey. Two expert interviews were also conducted and the thesis is of qualitative manner.

    TVO is a philosophy which aims at understanding the total costs and value contributions of a purchase from a particular supplier. TVO recognizes that value goes beyond cost and working capital improvements to include elements that contribute to social, environmental and innovations agendas and is related to the question; “How will this create value for our customers?

    The result shows an unclear distinction between the value adding aspects to consider while selecting and purchasing software. The four aspects that were considered to be the most important ones can though be extracted and are; (1) Reducing vendor lock-in, (2) Decreased operating costs for buyer’s customer, (3) Decreased operating costs for buyer’s customer and (4) Lowering the risk associated with purchase of software. The two most salient value adding aspects are; Fit between supplier’s offering and buyer’s demand and Reducing vendor lock-in. The findings also reveal a non cohesive view on value and what should be included in the concept.

    The conclusions of the study are that TVO enables better understanding for the costs and value associated with software. By taking in consideration both TCO and value adding aspects a product’s total value of ownership can be estimated. Questions regarding value and value adding aspects have not gained a lot of attention within the organization. There is though a willingness to try to adapt this philosophy as a part of the sourcing process which is also a trend generally.

    Concluded is also to have a cohesive view on the concept on value and have a holistic view on the value chain in order to be able to understand the total value of a software. A long-term commitment and engagement from involved parties within the organization is essential while implementing TVO.

  • 2971.
    ÖSTERBERG, CAROLINE
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell marknadsföring.
    Ekonomin bakom dagliga deals2012Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [sv]

    På senare tid har dagligdeal-företags affärsmodell blivit föremål för en debatt, där det ifrågasätts om partnerföretag går vinnande ur en dagligdeal-kampanj. Detta examensarbete har undersökt hur lokala företag påverkas ekonomiskt av att göra en kampanj med Groupon och hur vinsten av en kampanj kan maximeras. En kombination av kvalitativa fallstudier på partnerföretag till Groupon och kvantitativ analys av Groupon Sveriges försäljningsdata har använts för att undersöka detta. Studien är avgränsad till Groupons lokala erbjudanden i Stockholm, vilka innefattar kategorierna restaurang, skönhet och upplevelse. Fallstudieföretagens ekonomiska påverkan av en kampanj analyserades inom ramen för grundläggande investeringsbedömningsteori. Resultaten visade att samtliga nio fallstudieföretag gick med vinst, men att nivåerna för vinsten varierade kraftigt mellan ca 10 000-150 000 SEK. I restaurangkategorin är merförsäljning den mest vinstdrivande faktorn, i skönhetskategorin är det värdet av återkommande kunder och i upplevelsekategorin är det intäkt på deal efter rörliga kostnader. Grouponkampanjer verkar påverka lokala företags ekonomi positivt, dock måste dessa slutsatser sättas i relation till det begränsade urvalet om endast nio fallstudieföretag. Analys av försäljningsdata gav slutsatserna att företag kan öka vinst genom att ha hög rabatt och högt dealpris i utformningen av priset. I utformningen av produkten är slutsatsen att ett högt originalpris (vilket indikerar ett större erbjudande/sammansatt erbjudande) ger ökad vinst. Ytterligare slutsatser är att företag med känt varumärke i centrala lägen går med mer vinst än företag med okända varumärken i mindre centrala lägen. Slutsatser från försäljningsdata gäller i synnerhet kategorierna restaurang och skönhet då sambanden var svagare i upplevelsekategorin. Vidare gäller inte slutsatser vid extrema nivåer av rabatt, dealpris och originalpris. I de fall där resultat per kund efter rörliga kostnader var negativt var optimeringsmöjligheten begränsad. Generellt bör slutsatserna behandlas med försiktighet då försäljningsdata endast innefattar intäkt på dealen, inte det totala utfallet av en kampanj. Dock är intäkt på dealen en stark indikator för det totala utfallet.

  • 2972.
    Österberg, Caroline
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell marknadsföring.
    Ekonomin bakom dagliga deals2012Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [sv]

    På senare tid har dagligdeal-företags affärsmodell blivit föremål för en debatt, där det ifrågasätts om partnerföretag går vinnande ur en dagligdeal-kampanj. Detta examensarbete har undersökt hur lokala företag påverkas ekonomiskt av att göra en kampanj med Groupon och hur vinsten av en kampanj kan maximeras. En kombination av kvalitativa fallstudier på partnerföretag till Groupon och kvantitativ analys av Groupon Sveriges försäljningsdata har använts för att undersöka detta. Studien är avgränsad till Groupons lokala erbjudanden i Stockholm, vilka innefattar kategorierna restaurang, skönhet och upplevelse. Fallstudieföretagens ekonomiska påverkan av en kampanj analyserades inom ramen för grundläggande investeringsbedömningsteori. Resultaten visade att samtliga nio fallstudieföretag gick med vinst, men att nivåerna för vinsten varierade kraftigt mellan ca 10 000-150 000 SEK. I restaurangkategorin är merförsäljning den mest vinstdrivande faktorn, i skönhetskategorin är det värdet av återkommande kunder och i upplevelsekategorin är det intäkt på deal efter rörliga kostnader. Grouponkampanjer verkar påverka lokala företags ekonomi positivt, dock måste dessa slutsatser sättas i relation till det begränsade urvalet om endast nio fallstudieföretag. Analys av försäljningsdata gav slutsatserna att företag kan öka vinst genom att ha hög rabatt och högt dealpris i utformningen av priset. I utformningen av produkten är slutsatsen att ett högt originalpris (vilket indikerar ett större erbjudande/sammansatt erbjudande) ger ökad vinst.  Ytterligare slutsatser är att företag med känt varumärke i centrala lägen går med mer vinst än företag med okända varumärken i mindre centrala lägen.  Slutsatser från försäljningsdata gäller i synnerhet kategorierna restaurang och skönhet då sambanden var svagare i upplevelsekategorin. Vidare gäller inte slutsatser vid extrema nivåer av rabatt, dealpris och originalpris. I de fall där resultat per kund efter rörliga kostnader var negativt var optimeringsmöjligheten begränsad. Generellt bör slutsatserna behandlas med försiktighet då försäljningsdata endast innefattar intäkt på dealen, inte det totala utfallet av en kampanj. Dock är intäkt på dealen en stark indikator för det totala utfallet.

  • 2973.
    Öun, Maria
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Affärsutveckling och Entreprenörskap.
    Pettersson, Ida
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Affärsutveckling och Entreprenörskap.
    Critical Factors for Successful Strategy Formation in Venture Capital Funded Companies: A study made for SEB Venture Capital2012Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
  • 2974.
    Ünal, Enes
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.).
    Shao, Jing
    Northwestern Polytech Univ, Sch Management, Xian, Shaanxi, Peoples R China..
    A taxonomy of circular economy implementation strategies for manufacturing firms: Analysis of 391 cradle-to-cradle products2019Inngår i: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 212, s. 754-765Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Given the complexity of circular economy implementation, the literature is missing a strategic stand-point. This paper investigates the taxonomy of circular economy implementation strategies at the managerial level by linking it to strategy literature. The taxonomy was developed by using standard k-mean clustering method that incorporates 391 Cradle-to-Cradle product scorecards of 187 companies from 10 different industries. The analysis was based on the relative importance assigned to each competitive capability that defines the circular economy; namely, material health, material reutilization, renewable energy, water stewardship, and social fairness. Three distinct clusters of circular economy implementation strategy groups were observed: (i) founding (recyclers), (ii) development (all-decent circulars), and (iii) maturity (toxicity fighters). All clusters have been present in various industries, although there is an industry effect. The results indicate that each cluster has a different strategy. The results obtained contradict the general assumption and expectation of simultaneous improvement at all circular economy dimensions. Our research contributes to the theoretical understanding of circular economy implementation by providing a taxonomy of strategies. It contributes to the strategy literature by suggesting that the maturity degree of a competitive capability may determine the implementation strategy. For practice, the study presents a road-map for managers to reach higher degrees of circularity.

  • 2975.
    Ünal, Enes
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.).
    Urbinati, A.
    Chiaroni, D.
    Manzini, R.
    Value Creation in Circular Business Models: The case of a US small medium enterprise in the building sector2019Inngår i: Resources, Conservation and Recycling, ISSN 0921-3449, E-ISSN 1879-0658, Vol. 146, s. 291-307Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    A circular business model represents a holistic system of co-evolving managerial practices for collective value creation, delivery and capture, which provide solutions for sustainable development. Previous research on circular business models aimed to understand value creation mostly in terms of a single managerial practice or in a relatively isolated manner. In particular, little is known regarding the system of managerial practices that creates value. Accordingly, this study proposes a theoretical framework characterized by a set of managerial practices in connection with relevant internal and external contextual factors for creating value within a circular business model. The framework was used in a specific case of a small medium-sized enterprise (SME) operating in building sector, which can be considered a great example of circular economy put into practice. Therefore, the explorative nature of the case allows for deep probing that helps consolidating the framework. Among the main results, essential outcomes included configuring and adapting the company's business model to particular internal and external contextual factors; valorization of local waste by harmonizing managerial practices, and socio-cultural and socio-economic settings, as well as sustainable behaviours among the actors of supply chain. This study contributes to the field of circular business models research by adopting a broader, interdisciplinary approach toward the concept of value creation. Further, it provides managers with a roadmap for creating value by enhancing the degree of circularity within a given context. © 2019 Elsevier B.V.

  • 2976.
    Ünal, Enes
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.). Politecn Milan, Sch Management, Milan, Italy.;KTH Royal Inst Technol, Dept Ind Econ & Management, Stockholm, Sweden..
    Urbinati, Andrea
    Politecn Milan, Sch Management, Milan, Italy.;Univ Carlo Cattaneo, Castellanza, Italy..
    Chiaroni, Davide
    Politecn Milan, Sch Management, Milan, Italy..
    Managerial practices for designing circular economy business models The case of an Italian SME in the office supply industry2019Inngår i: Journal of Manufacturing Technology Management, ISSN 1741-038X, E-ISSN 1758-7786, Vol. 30, nr 3, s. 561-589Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose The purpose of this paper is to investigate the managerial practices that companies can implement in order to design a circular economy business model and how companies can create and capture value from a circular economy business model. Design/methodology/approach The paper adopts a single case study methodology with semi-structured interviews and company, supplier, and manufacturing site visits, conducted in a small-to-medium-size Italian company operating in the office supply industry. Findings The theoretical setting maps a set of managerial practices for a circular economy business model and sets the research gaps and questions in a research framework designed along three main dimensions: value network, customer value proposition and interface, and managerial commitment. Then, through an empirical analysis, the findings reveal that the proposed dimensions are interdependent and reinforce each other. Moreover, the managerial commitment as moderating factor between the value network and the customer value proposition and interface dimensions is identified as essential for reaching the intended goals of circular economy business models. Originality/value An interdisciplinary approach that integrates the research streams of circular economy, social psychology, organizational behavior, and business model design has been pursued to test the theoretical setting and the research framework for circular economy business models in a real-world context.

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