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  • 51.
    Sandström, Ulf
    KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship (Closed 20130101).
    Plasticity and Bias in Peer Assessment: Critical Perspectives from Bibliometrics2011In: PROCEEDINGS OF ISSI 2011: THE 13TH CONFERENCE OF THE INTERNATIONAL SOCIETY FOR SCIENTOMETRICS AND INFORMETRICS, 2011, p. 742-746Conference paper (Refereed)
    Abstract [en]

    This research paper in progress discusses some of the common criticisms of peer review: Costs and Robustness, Nepotism (conflict of interest), Sexism and Cognitive Bias. Attention is given to the fact that much of the research reported fails on a crucial point: The use of bibliometrics as a correlate for the grading and ranking done by granting or evaluation committees (ad hoc or standing committees). The full paper will extend the analysis using data from a selection of finished projects and assessments. Results indicate that there are systemic problems regarding peer review: Firstly, the positive bias in university assessments based on ad hoc committees. Problems circulate around the absence of robust benchmarks and the ad hoc selection of experts. Secondly, the role of cognitive distance points to the power mechanisms in selection processes for finding relevant reviewers. Thirdly, the low levels of peer's performance (in bibliometric respect) indicate that selection of peers is no longer to search for the best possible peer, but instead, the pragmatic peer.

  • 52.
    Sattari, Setayesh
    et al.
    Luleå University of Technology.
    Blomgren, Henrik
    KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing. KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
    Salehi-Sangari, Esmail
    Luleå University of Technology.
    Farshid, Mana
    Luleå University of Technology.
    Evolution of Consumer Behaviour Literature2009Conference paper (Refereed)
  • 53.
    Ström, Roger
    et al.
    Högskolan i Hamlstad.
    Vendel, Martin
    KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
    The value of mobile marketing for consumers and retailers: a literature review2012Report (Other academic)
    Abstract [en]

    Purpose: In this review mobile device shopping, consumers' use of mobile devices while shopping, is assumed to be an extension of consumers' shopping behaviors developed on internet connected desktop and laptop computers (PC). The purpose is to describe existing knowledge on how mobile marketing can increase value for consumers and retailers, enabling more precise research and development of managerial concepts and tools, providing both managers and academ­ics with increased understanding of mobile marketing and it's outcome value for retailers.

    Methodology/Approach: The review is based on a qualitative content analysis of 64 selected peer-reviewed articles presenting empirical results. The results are categorized based on research themes, and then discussed within and between categories.

    Findings: Mobile marketing increases perceived value for consumers and outcome value for retailers. But only limited support is found supporting mobile marketing as more effective than retailers' alternative marketing investments. Indications of increased outcome value of retailers' existing marketing investments are found by the effects of mobile channel addition and integration. The path between consumer perceived value and retailers' outcome value is indicated, but not verified. The existing knowledge regarding mobile device shoppers, consumers using mobile devices for shopping and potentially being valuable segments for retailers, is limited to their interactions with mobile advertising and use of mobile retail services. Mobile marketing delivers multiple perceived values to consumers (utilitarian, emotional/  entertainment/ hedonic and social values), and relative benefits and values of mobile devices (enjoyable, timely and offered companionship) and marketing (efficiency, time and location convenience) compared to PC internet. These val­ues may be perceived differently depending on shopping context. For consumers and retailers to leverage the full poten­tials of mobile marketing, integrations with entire consumer interfaces may be needed, implying development of partner network and structural bonds within partner networks, structural changes of IT-structure and organizations, potentially resulting in foundations for sustainable competitive advantages.

    Research Implications/Limitations: Abilities to generalize results from this review are affected by the limited numbers of selected studies. Results from other industries are generalized as valid for retailing, while results of mobile advertising applications in some cases are generalized as valid for other mobile marketing application areas.

    Originality/Value/Contribution: The review describes the value of mobile marketing in a consumer retail context, discussing less studied mobile marketing application areas, support for physical service interactions in-store and post-purchase interactions, highlighting potentials of mobile marketing integration with entire consumer interfaces, and suggesting a holistic approach studying users of mobile devices, services and marketing. Managerial implications and implications for further research are presented.

  • 54.
    Tindbæk, Lasse
    KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
    The Lunch Business Industry in Sweden and Denmark - A comparative study2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 55.
    Tongur, Stefan
    et al.
    KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial Economics and Management (Div.).
    Blomgren, Henrik
    KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing. KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
    Service-oriented business models in the development of electric road systems2011Conference paper (Refereed)
  • 56.
    Törnquist, David
    et al.
    KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
    Lennefalk, Johan
    KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
    Tackling the innovation focus continuum; implications for change in venture capitalists' investment models2012Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Innovation has been considered the critical driver behind economic growth and value creation for a long time. However, in order to achieve an innovative status, the commercializing of an invention is required by injecting capital and strategy. While capital comes in many forms, this thesis focuses on the field of venture capital and how this type of financial backing can be analyzed and managed. Herein, the company characteristics continuum is presented, where business model innovation and technological innovation represent the two extremities. The purpose was then to investigate if there are significant differences in the venture capitalists' investment models as one moves along the aforementioned continuum.

    Semi-structured interviews were used and interpreted independently by the authors, with respect to coding units, in order to enhance objectivity. The thesis mainly targeted the information technology industry, where analysis was conducted on four of the largest actors on the Nordic venture capital market.

    The Nordic focus, combined with the rapidly moving industry, resulted in that significant differences, in the venture capitalists' investment models, were identified; giving implications both for theory and practice. These differences were identified as stemming from the initially adopted risk profiles, which then affected all other areas of the investment models. 

  • 57.
    Vanourek, Gregg
    KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
    Life Entrepreneurs2008 (ed. 1)Book (Other (popular science, discussion, etc.))
  • 58.
    Vendel, Martin
    et al.
    KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
    Blomgren, Henrik
    KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing. KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
    Brown, Terrence
    KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
    Giertz, Eric
    KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
    CLARIFYING THE DIFFERENT MODELS FOR BUSINESS SUCCESS EMBEDDED WITHIN ENTREPRENEURSHIP EDUCATION2012In: 57th ICSB World Conference, Full Papers, 2012, p. 710-723Conference paper (Refereed)
    Abstract [en]

    Entrepreneurship courses given at 10 Scandinavian universities are categorized based on their embedded educational perspective. Our research question is - How well is the education positioned to foster creators of sustainable businesses?

    Two educational perspectives are identified: “idea looking for business” and “business looking for ideas”. The first is build around commercializing and finding a market for an individual’s own idea or invention. The second focus on capitalizing on predicted market opportunities by exploiting any idea. The results reveal that entrepreneurs more often utilize the approach “business looking for ideas”, while courses given predominantly hold the perspective of “idea looking for business”.

    These conclusions indicate that entrepreneurial education needs to be clearer on perspectives used concerning models for successful entrepreneurship. Recognizing and communicating the approaches will further help refining the educational content, as well as establishing a basis for a better description of targeted students and the expected outcome.

  • 59.
    Wallström, Åsa
    et al.
    Luleå Technical University.
    Engström, Anne
    Luleå Technical University.
    Ek Styvén, Maria
    Luleå Technical University.
    Salehi-Sangari, Esmail
    Luleå Technical University.
    Blomgren, Henrik
    KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial marketing. KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
    The International Brand Building Process and the Brand Team2009Conference paper (Refereed)
  • 60.
    Öun, Maria
    et al.
    KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
    Pettersson, Ida
    KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Business Development and Entrepreneurship.
    Critical Factors for Successful Strategy Formation in Venture Capital Funded Companies: A study made for SEB Venture Capital2012Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
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