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Ölundh Sandström, GunillaORCID iD iconorcid.org/0000-0003-1823-2013
Alternative names
Publications (10 of 18) Show all publications
Darwish, R., Magnusson, M., Ölundh Sandström, G. & Pernestål Brenden, A. (2025). Contested Spaces: Business Model Tensions And Control Challenges In Industry-Converging Ecosystems. International Journal of Innovation Management
Open this publication in new window or tab >>Contested Spaces: Business Model Tensions And Control Challenges In Industry-Converging Ecosystems
2025 (English)In: International Journal of Innovation Management, ISSN 1363-9196, E-ISSN 1757-5877Article in journal (Refereed) Published
Abstract [en]

The transportation sector is undergoing a significant shift towards electrification, driven by sustainability challenges and battery electric vehicle (BEV) technology advancements. This transition also leads to a convergence of transport and energy industries, introducing new dynamics and creating new business opportunities in these sectors. Such changes have extensive implications not only for single firms but for entire ecosystems as these adapt to new technologies, activities, and business models. This study introduces the concept of Industry-Converging Ecosystems, where traditional industrial boundaries become less distinct, requiring collaboration among unfamiliar participants across various industries. This paper investigates the tensions between value creation and value capture and control in such ecosystems through a case study of an innovative electric charging system for buses in V & auml;ster & aring;s, Sweden. The findings advance ecosystem research by (1) introducing the industry-converging ecosystem concept, (2) revealing two sources for business model tensions stemming from monetisation uncertainties and resource competition, and (3) demonstrating the lack of clarity in ecosystem control caused by limited influence over business models and diminished legitimacy due to their newness.

Place, publisher, year, edition, pages
World Scientific Pub Co Pte Ltd, 2025
Keywords
Industry-converging ecosystem, business model tension, limited orchestration
National Category
Business Administration
Identifiers
urn:nbn:se:kth:diva-366152 (URN)10.1142/S1363919625500227 (DOI)001495042900001 ()2-s2.0-105006780246 (Scopus ID)
Note

QC 20250704

Available from: 2025-07-04 Created: 2025-07-04 Last updated: 2025-07-04Bibliographically approved
Arekrans, J., Ölundh Sandström, G. & Björk, J. (2025). Sustainability Transition in Forestry Transport through Electrification: Perspectives on Business Model Development. In: : . Paper presented at IPDMC - Innovation and Product Development Management Conference, University of Porto, Porto, Portugal, June 11-13, 2025.
Open this publication in new window or tab >>Sustainability Transition in Forestry Transport through Electrification: Perspectives on Business Model Development
2025 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The electrification of heavy-duty transport is a critical pathway towards reducing emissions in Sweden’s forestry sector, a major contributor to national CO2 output. However, the adoption of battery electric trucks in this context remains limited, and the transition poses significant challenges for existing actors and newcomers. This paper investigates how diverse actors within the forestry transport ecosystem interpret the electrification transition and its implications for business model development. Drawing on empirical data - comprising seven experimental sites, two workshops, and 17 stakeholder interviews - this study foregrounds the role of interpretation and sensemaking in the early stages of a complex sustainability transition. The findings reveal that electrification is perceived not as an incremental change but as a radical innovation requiring cross-actor learning, new partnerships, and ecosystem-level coordination. Actors face strategic and operational uncertainty, particularly around value capture, data sharing, and infrastructure ownership, while also engaging in collaborative exploration of new roles and opportunities. By highlighting the interpretive processes shaping business model adaptation, this study contributes to the literature on sustainability transitions and business model innovation. It also offers practical guidance for managers aiming to navigate uncertainty, foster collaborative innovation, and co-create value in evolving industrial ecosystems.

Keywords
sensemaking, sustainability, innovation
National Category
Economics and Business
Identifiers
urn:nbn:se:kth:diva-366144 (URN)
Conference
IPDMC - Innovation and Product Development Management Conference, University of Porto, Porto, Portugal, June 11-13, 2025
Funder
Vinnova, 2023-03185
Note

QC 20250714

Available from: 2025-07-04 Created: 2025-07-04 Last updated: 2025-07-14Bibliographically approved
Ölundh Sandström, G., Nilsson, S., Björk, J. & Janhager Stier, J. (2024). Challenges for Customer-Centric Innovation of Digital Offerings in B2B Context. In: : . Paper presented at IPDMC 2024: Leveraging Plurative of Perspectives for Impactful Innovation.
Open this publication in new window or tab >>Challenges for Customer-Centric Innovation of Digital Offerings in B2B Context
2024 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This paper explores practices associated with involving customers in the pricing process of new digital offerings in a business-to-business context (B2B), including the degree and timing of engagement, as well as the related challenges. The scientific contribution is related to testing and innovative pricing of digital offerings used in production, manufacturing, and construction contexts, and four pricing tests in four different organizations are presented and analyzed. Data were collected in a multifaceted approach using a diverse set of information sources, including semi structured interviews, workshops, internal documents, and email conversations. Results show that traditional pricing practices and product logic mind-sets are hard to break andit's difficult to create a mind-set focused on values. The results indicate that a key to increasing and achieving a deeper degree of customer involvement in B2B-context is to engage the sales organizations.

National Category
Economics and Business
Identifiers
urn:nbn:se:kth:diva-369560 (URN)
Conference
IPDMC 2024: Leveraging Plurative of Perspectives for Impactful Innovation
Funder
Vinnova, 2022-00291
Note

QC 20250923

Available from: 2025-09-09 Created: 2025-09-09 Last updated: 2025-09-23Bibliographically approved
Arekrans, J., Ölundh Sandström, G. & Björk, J. (2024). Transforming Heavy Forestry Transport: Identifying and analyzing business model development challenges. In: : . Paper presented at R&D Management Conference, Stockholm, June 17-19, 2024.
Open this publication in new window or tab >>Transforming Heavy Forestry Transport: Identifying and analyzing business model development challenges
2024 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The paper presents the first results from a newly started project with the aim of meeting the challenge of transforming industry and transport towards a sustainable future; the research project TREE - Transition to Efficient Electrified Forestry Transport. The project includes new actors and develops sustainable multi-business ecosystems that can continue to accelerate electrification after the initial knowledge- building and experimenting phase, where sustained value creation relies on developing each members' business model. Therefore, this paper explores and analyzes the challenges for actors' multi-business model development within a knowledge ecosystem in the pursuit of transforming heavy forestry transport. A workshop with all project partners has been conducted, and interviews have been performed with eight parties covering central actors in collaborative networks for creating a new system. The challenges for the creation and development of value-offering for actors in the studied evolving knowledge ecosystem for electrification of the forest industry include technical, economical, changes in roles and collaboration, logistics, and internal organizational challenges.

National Category
Economics and Business
Identifiers
urn:nbn:se:kth:diva-366140 (URN)
Conference
R&D Management Conference, Stockholm, June 17-19, 2024
Funder
Vinnova, 2023-03185
Note

QC 20250714

Available from: 2025-07-04 Created: 2025-07-04 Last updated: 2025-07-14Bibliographically approved
Ölundh Sandström, G., Nilsson, S., Björk, J. & Hölcke, M. (2022). Customer Involvement in Price Setting of Digital offerings in a B2B context. In: : . Paper presented at 23rd International CINet Conference, Pisa, Italy, 11-13 September, 2022.
Open this publication in new window or tab >>Customer Involvement in Price Setting of Digital offerings in a B2B context
2022 (English)Conference paper, Oral presentation only (Refereed)
National Category
Economics and Business
Identifiers
urn:nbn:se:kth:diva-369558 (URN)
Conference
23rd International CINet Conference, Pisa, Italy, 11-13 September, 2022
Funder
Vinnova, 2022-00291
Note

QC 20250923

Available from: 2025-09-09 Created: 2025-09-09 Last updated: 2025-09-23Bibliographically approved
Rosén, A., Peters, A.-K., Daniels, M., Danielson, M., Hemphälä, J., Håkansson, M. & Sandström, G. (2022). Transformation-Driving Education: Perspectives Emerging in a Dialogue between Teachers with Experiences from Challenge-Driven Education. In: : . Paper presented at Frontiers in education (FIE 2022).
Open this publication in new window or tab >>Transformation-Driving Education: Perspectives Emerging in a Dialogue between Teachers with Experiences from Challenge-Driven Education
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2022 (English)Conference paper, Published paper (Refereed)
Abstract [en]

This Research Full Paper explores different implementations of and teachers’ experiences from challenge-driven education and similar learning approaches in engineering education and other higher education contexts. Through an action research approach key concerns among the teachers and similarities and differences between the studied courses can be identified. The study highlights the potential in these learning approaches, as means for breaking and going beyond the traditional boundaries of higher education, enhancing and cross-fertilizing engineering education with other disciplines, and empowering students both as professionals and humans. It also indicates potential barriers and in-built tensions that are crucial to handle for successful implementation. The study further shows on great opportunities for mutual learning and collaboration between teachers from diverse contexts and backgrounds. The findings are discussed in relation to research within domains such as sustainability education, transformative learning, and futures studies, and opportunities for further research and development are outlined.

Keywords
challenge-driven education, challenge-based learning, sustainability, action research, teachers’ experiences, mutual learning, collaboration
National Category
Educational Sciences
Identifiers
urn:nbn:se:kth:diva-319918 (URN)
Conference
Frontiers in education (FIE 2022)
Note

QC 20221012

Available from: 2022-10-11 Created: 2022-10-11 Last updated: 2025-02-18Bibliographically approved
Hamano, M., Arekrans, J. & Ölundh Sandström, G. (2020). Toward Circular Economy Implementation: A Tool for Integrating Circularity Indicators into Portfolio Management. In: Electronics Goes Green 2020+: The Story of Daisy, Alexa and Greta. Paper presented at Electronics Goes Green (EGC), September 1, 2020.
Open this publication in new window or tab >>Toward Circular Economy Implementation: A Tool for Integrating Circularity Indicators into Portfolio Management
2020 (English)In: Electronics Goes Green 2020+: The Story of Daisy, Alexa and Greta, 2020Conference paper, Published paper (Refereed)
Abstract [en]

One of the barriers for companies to implement circular economy (CE) principles is creating a portfolio of CE projects. Circularity indicators can evaluate circularity for managing products in circularity perspective. However, existing circularity indicators are either lacking a holistic facet of CE or too complicated for practical usage, which could be barriers for practitioners to manage a CE project portfolio. The aim of this study is to develop a highly intelligible CE portfolio management tool to visualize circularity calculated by circularity indicators with holistic criteria. The CE portfolio mapping tool was built through semi-structured interviews with a case company, identifying three main requirements for general CE portfolio management tools and revealing four contributions of the developed tool. This study contributes to integrating practitioner view into the research context of circularity indicators and taking first step toward further research in CE portfolio management.

National Category
Economics and Business Environmental Management
Research subject
Industrial Engineering and Management
Identifiers
urn:nbn:se:kth:diva-280577 (URN)
Conference
Electronics Goes Green (EGC), September 1, 2020
Note

Part of proceedings: ISBN 978-3-8396-1659-8

QC 20200910

Available from: 2020-09-10 Created: 2020-09-10 Last updated: 2025-02-10Bibliographically approved
Staškutė, L., Savage, C., Kihlander, I., Sandström, G. & Mazzocato, P. (2019). Innovation Practices in a Highly Specialized University Hospital in Sweden. In: : . Paper presented at XXX ISPIM Innovation Conference, 16-19 Jun 2019, Florence, Italy. Florence
Open this publication in new window or tab >>Innovation Practices in a Highly Specialized University Hospital in Sweden
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2019 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Florence: , 2019
Keywords
Hospital innovation; innovation center; innovation process; innovation capability; innovation capacity; university hospital; health care innovation; innovation management; hospital innovativeness; innovation training
National Category
Other Social Sciences not elsewhere specified
Identifiers
urn:nbn:se:kth:diva-254164 (URN)
Conference
XXX ISPIM Innovation Conference, 16-19 Jun 2019, Florence, Italy
Projects
innoLead@Karolinska
Note

QCR 20190827

Available from: 2019-06-20 Created: 2019-06-20 Last updated: 2024-03-18Bibliographically approved
Ritzén, S. & Sandström Ö., G. (2017). Barriers to the Circular Economy - Integration of Perspectives and Domains. In: Procedia CIRP: . Paper presented at 50th CIRP Conference on Manufacturing Systems 2017, 3 May 2017 through 5 May 2017 (pp. 7-12). Elsevier B.V.
Open this publication in new window or tab >>Barriers to the Circular Economy - Integration of Perspectives and Domains
2017 (English)In: Procedia CIRP, Elsevier B.V. , 2017, p. 7-12Conference paper, Published paper (Refereed)
Abstract [en]

Sustainable development requires disruptive changes and radical innovations, and the capability to deliver this in relation to adapt to a sustainable development is needed in mature large industrial companies. Integration between sustainability and business development is needed, which the Circular Economy model offers. Circular Economy is little implemented in practice, and in the present paper barriers to a transition to Circular Economy is identified. Barriers are financial, structural, operational, attitudinal and technological. They are also, as analyzed in relation to innovation management, characterized by a need to increase integration between a number of different perspectives and domains in industry.

Place, publisher, year, edition, pages
Elsevier B.V., 2017
Keywords
Circular Economy, disruptive, innovation management, integration, radical, Innovation, Manufacture, Planning, Sustainable development, Business development, Industrial companies, Radical innovation
National Category
Production Engineering, Human Work Science and Ergonomics
Identifiers
urn:nbn:se:kth:diva-216566 (URN)10.1016/j.procir.2017.03.005 (DOI)000414528200002 ()2-s2.0-85021813032 (Scopus ID)
Conference
50th CIRP Conference on Manufacturing Systems 2017, 3 May 2017 through 5 May 2017
Note

QC 20171108

Available from: 2017-11-08 Created: 2017-11-08 Last updated: 2022-06-26Bibliographically approved
Magnusson, M., Nilsson, S., Ölundh Sandström, G. & Hemphälä, J. (2016). Prioritisation of innovation project ideas - Differences between individual and group processes. In: : . Paper presented at R&D Management Conference 2016, 3-6 July, Cambridge.
Open this publication in new window or tab >>Prioritisation of innovation project ideas - Differences between individual and group processes
2016 (English)Conference paper, Published paper (Refereed)
National Category
Other Engineering and Technologies
Identifiers
urn:nbn:se:kth:diva-250448 (URN)
Conference
R&D Management Conference 2016, 3-6 July, Cambridge
Funder
Vinnova
Note

QC 20190624

Available from: 2019-04-29 Created: 2019-04-29 Last updated: 2024-03-15Bibliographically approved
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Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0003-1823-2013

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