We examine whether business model concepts, that demonstrate significant convergence to Distributed Ledger Technology (DLT) attributes, fit to DLT ecosystem characteristics and identify similarities and deflections. We answer the question whether the appropriate DLT business model is totally unique or adjustable and what conditions need to be met. The study follows a conceptual approach that is based on critical examination of three business model types that demonstrate similarities to the business model that an organization needs to adopt in order to fit in DLT ecosystem characteristics. Although each one of the network, digital and information business model types demonstrate similarities to DLT business model and reveal some resemblance with it, there are critical parameters that are neither addressed nor partially met. The main contribution of study is the exploration of the adjustable nature of the DLT business. Moreover, we highlighted the challenge for DLT ecosystem sustainability, defined and reviewed the conditions that need to be considered for DLT business model design.