To mitigate the ongoing climate changes and promote a power grid that widely utilizes the production of renewable electricity and flexibility services, synergy with the users is of interest. However, it is not certain that critical actors such as governmental bodies or the industry perceive the users and their motivations correctly, and misconceptions might hinder the implementation of green technologies in society. In this paper, we investigate how different types of users in Sweden differ in their ability to create revenues using green technologies and flexibility. We investigate if views held by, e.g., governmental bodies or the industry could be detrimental to necessary future policy changes.