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Understanding the information characteristics of consumers’ online reviews: the evidence from Chinese online apparel shopping
School of Management Science and Engineering, Central University of Finance and Economics, No. 39 Xueyuan South Road, Haidian District, Beijing, 100081, China, No. 39 Xueyuan South Road, Haidian District.
KTH, School of Architecture and the Built Environment (ABE), Real Estate and Construction Management, Real Estate Economics and Finance. Department of Humanities, Social and Political Sciences, ETH Zurich, Haldeneggsteig 4, Zurich, 8006, Switzerland.ORCID iD: 0000-0001-9612-0880
School of Management Science and Engineering, Central University of Finance and Economics, No. 39 Xueyuan South Road, Haidian District, Beijing, 100081, China, No. 39 Xueyuan South Road, Haidian District.
2025 (English)In: Electronic Commerce Research, ISSN 1389-5753, E-ISSN 1572-9362, Vol. 25, no 4, p. 3071-3097Article in journal (Refereed) Published
Abstract [en]

Online reviews are essential to consumers' decision-making when purchasing products on e-commerce platforms. Most of the existing research conducts sentiment analysis on online reviews, yet the disclosure characteristics of these reviews have not received sufficient attention. Therefore, this paper evaluated the information characteristics of online reviews using review length, readability, redundancy, and specificity indicators. By collecting 18,131 online clothing reviews, we applied Latent Dirichlet allocation to divide the review texts into nine topics. We also investigate the relationship between review text characteristics and review sentiment and verify the robustness of the results using different regression models. We conclude that a review with more words, higher redundancy, lower fog index, and lower specificity tends to express a more positive emotion of the review. Our research will help e-commerce platforms construct general review writing guidelines to improve consumer satisfaction.

Place, publisher, year, edition, pages
Springer Nature , 2025. Vol. 25, no 4, p. 3071-3097
Keywords [en]
E-commerce, Information characteristics, LDA model, Online reviews, Sentiment analysis, Text analysis
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kth:diva-350300DOI: 10.1007/s10660-023-09784-4ISI: 001110755600001Scopus ID: 2-s2.0-85178074483OAI: oai:DiVA.org:kth-350300DiVA, id: diva2:1883680
Note

QC 20260108

Available from: 2024-07-11 Created: 2024-07-11 Last updated: 2026-01-08Bibliographically approved

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Ma, Shufan

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