As technology increasingly shapes consumer interactions, this paper explores the transformative impact of Virtual Reality (VR) technology on consumer service within the housing sector. Utilizing a unique dataset from 2017 to 2021 in Beijing, this paper finds that VR significantly enhances consumer service efficiency by expediting transactions and increasing the conversion rate during offline housing viewings. This improvement addresses information opacity in housing transactions, reducing costs and offering an alternative to traditional real estate agent involvement. Additionally, VR improves service quality by identifying properties that closely align with consumers' initial preferences and contributes to an upward trend in property purchase prices. These findings offer implications for managers to prioritize VR investments in suitable properties and enhance staff competencies, and for researchers to provide cost-effective solutions for enhanced service delivery.