This study investigates the swelling and liquid retention properties of cellulosic pulp from cotton waste, cotton linters and conventional dissolving wood pulp in both neutral (water) and alkaline (sodium hydroxide) conditions in regard to the first phase of the viscose process (mercerization). The swelling of single fibers is investigated by microscopic observation of the diameter increase during immersion in the liquids, which resulted in a logarithmic trend over time. The retention properties are investigated by water and lye retention values, and the latter was coupled to the pressability of mercerized pulp through observation of the trend in press factor with increasing pressing times. The different materials behaved similarly in neutral conditions regarding single fiber swelling and retention properties. Alkaline conditions, on the other hand, resulted in increased swelling and retention properties for all materials compared to neutral conditions, and the cotton-based pulps showed higher single fiber swelling and retention of lye, accompanied by impeded pressability. Thereafter, several material properties were investigated; morphological fiber properties (fiber width, cell wall thickness and fiber coarseness), fines content, carbohydrate monomer composition, and charge density. The results indicate that a thin cell wall and large lumen of the cotton waste fibers affect their higher swelling and retention properties, but further investigation of other morphological, chemical and physical properties of the fibers and fiber networks in pulp sheets is necessary. However, these insights on the behavior of different pulps can already help industries with the optimization of implementation of cotton waste pulps for viscose production.