This thesis is about using nuclear magnetic resonance (NMR) spectroscopy for studying soft materials. Soft materials may be encountered everyday by most readers of this thesis, for example when taking a shower or watching TV. The usefulness of these materials originates from them being soft yet, at the same time, having some kind of a structure. The characteristic length scale of those structures is often on the order of nanometers (10^-9 m) and the structure can respond to various external stimuli such as temperature, electric and magnetic fields, or the presence of interfaces.

NMR spectroscopy excels when studying soft materials because it is a non-invasive technique with a large spectral resolution. Moreover, different NMR methods allow us to study local molecular dynamics or longer-range translational diffusion. Understanding those latter aspects is very important for the development of dynamic and responsive materials.

Papers I-III present our work on assessing molecular adsorption on interfaces in colloidal dispersions. Here, carbon nanotubes (CNTs) or silica particles were the colloidal substrates to which proteins, polymers or surfactants adsorbed. Papers IV-VI concern ionic mobility in liquid crystals (LCs). The influence of material structure on, for example, the anisotropy of diffusion or on the association/dissociation of ions was studied in several LC phases.