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The Bitter Taste of Confidence: Exploring Audio-Visual Taste Modulation in Immersive Reality
KTH, School of Electrical Engineering and Computer Science (EECS), Human Centered Technology, Media Technology and Interaction Design, MID.ORCID iD: 0009-0009-8146-2744
Technical University of Darmstadt, Darmstadt, Germany.
Technical University of Darmstadt, Darmstadt, Germany.
Technical University of Darmstadt, Darmstadt, Germany.
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2025 (English)In: IMX 2025 - Proceedings of the 2025 ACM International Conference on Interactive Media Experiences, Association for Computing Machinery (ACM) , 2025, p. 462-467Conference paper, Published paper (Refereed)
Abstract [en]

Extended Reality (XR) technologies present innovative ways to augment sensory experiences, including taste perception. In this study, we investigated how augmented reality (AR) visual filters and synchronized audio cues affect gustation through a controlled experiment with 18 participants. Our findings revealed unexpected crossmodal interactions: while pink visual filter typically associated with sweetness reduced perceived bitterness in isolation, it paradoxically enhanced bitterness perception when combined with sweet-associated audio cue. Furthermore, we observed an inverse correlation between participant confidence levels and their perception of taste intensities across multiple dimensions, highlighting confidence as an overlooked factor in sensory experience design. These findings inform the design of nuanced multisensory experiences in immersive media, where subtle crossmodal interactions significantly influence user perception.

Place, publisher, year, edition, pages
Association for Computing Machinery (ACM) , 2025. p. 462-467
Keywords [en]
augmented reality, immersive experiences, interactive media, multisensory, taste perception
National Category
Human Computer Interaction
Identifiers
URN: urn:nbn:se:kth:diva-368520DOI: 10.1145/3706370.3731654ISI: 001527547700053Scopus ID: 2-s2.0-105007981994OAI: oai:DiVA.org:kth-368520DiVA, id: diva2:1989787
Conference
2025 ACM International Conference on Interactive Media Experiences, IMX 2025, Niteroi, Brazil, Jun 3 2025 - Jun 6 2025
Note

Part of ISBN 9798400713910

QC 20250818

Available from: 2025-08-18 Created: 2025-08-18 Last updated: 2025-08-18Bibliographically approved

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Ghavamian, PooriaMatviienko, Andrii

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
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  • de-DE
  • en-GB
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Output format
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