Sustainable transport analyses are traditionally carried out from two fundamentally different perspectives: a) Internal travel analysis at an organisational level, often as part of corporate environmental audits to develop internal travel policies and company travel plans. b) Macro analysis of the transport system at large, in order to assess traffic flows in relation to alternative infrastructure measures and policy actions at regional level. From a holistic global perspective, both these subsystems should share common visions and long-term targets for sustainability. This would require derivation of processes and tools by which subsystems at different scales could be interlinked and informed by global principles for sustainability. A key component of such work would be to synthesise approaches (a) and (b) in order to facilitate mutual understanding between private and public actors, and between public transport authorities governing the supply of transport services. At present there is rarely mutual understanding between these parties, which risks creating watertight bulkheads between users and providers in the transport system. This case study examined a local travel planning network in the largest business district of Sweden, Kista Science City (KSC), where (as in most larger urban business districts in the world) travel demand is likely to exceed the capacity of the transport system in the coming decade. To counteract this development, some major companies were invited to join the decision process in a joint venture with public authorities. In the project, a backcasting-orientated travel planning model was applied and refined for future monitoring of the process in a regional context. Key findings were: Identification of motives for companies to engage in company travel planning. Demonstration of a need for construction of tangible target scenarios pinpointing the utility and benefits of target fulfilment from both a company and an employee perspective. The first follow-up results of Climate and Economic Research in Organisations (CERO) processes implemented in companies, which showed that emissions reduction targets were met (and even exceeded). Construction of a regional target scenario, consistent with the company-specific target scenarios, in order to obtain constructive and target-orientated stakeholder dialogue. Final selection of a regional action plan designed to meet the regional target scenario for KSC.