Data-driven control, the task of designing a controller based on process data, finds application in a wide range of disciplines and the topic has been intensively studied over more than half a century. The main purpose of this contribution is to elucidate on the commonalities between data-driven control and parameter estimation. In particular, we discuss the bias-variance trade-off, i.e. rather than aiming for the optimal controller one should aim for a constrained version, that may be characterized by tunable parameters, corresponding to hyperparameters in parameter estimation. As a result we shift attention from indirect vs direct data driven control by highlighting the important role played by (complete) minimal sufficient statistics. To keep technicalities at a minimum, still capturing the essential features of the problem, we consider the problem of minimizing the expected control cost for a quadratic open loop control problem applied to a finite impulse response system. In a Gaussian white noise setting, the maximum-likelihood parameter estimate constitutes a complete minimal sufficient statistic which allows us to focus on controllers that are functions of this model estimate without loss of statistical accuracy. We make a systematic study of three different controller structures and two different tuning techniques and illustrate their behaviours numerically.