This paper introduces two concepts—dialogical emergency management and strategic awareness—as means touse and understand the content of social media for the purpose of emergency communication. Dialogicalemergency management denotes that the emergency management organizations follow what people publish invarious social media on emergencies and ongoing emergency response, and then adjust their informationstrategies in a way that matches the expectations and needs for emergency information of the public. Theconcept of strategic awareness suggests that it is essential to have an understanding of the receiver (public) ofemergency information but also to have an understanding of the receivers’ idea about the emergency andemergency response. Hence, the notion of strategic awareness incorporates structured awareness of how peopleinterpret, value, and reacts on communication based on what they think about the sender’s (emergencymanagement organization’s) actual intentions and motives.