This paper addresses how personal certification in innovation management can contribute to the ongoing professionalisation within the innovation management discipline. The empirical study focused a project in Sweden initiated to develop qualification, specifically personal certification, of innovation management professionals. The project resulted in a certification process and a first batch of certified innovation management professionals. The study aimed to capture the individuals’ reasons for, as well as results and effects from, choosing to acquire a voluntary personal certification within innovation management. A wide range of reasons for taking the certifications was reported such as willingness to learn more; willingness to formalise innovation management competence; a wish to clarify roles, but also to promote the discipline itself. Certification was apprehended as a trustworthy format to achieve this. Identified effects were establishment of a common language, increased visibility of individuals, and innovation management professionals to feel more confident in their jobs.