This chapter covers the purpose of this book, describes its structure and asks for a call to action for changing the impact and dynamics of innovation management. The urgent need for innovation in our organisations and societies is well recognised, yet why are we not making more progress in the field? The book's purpose is to help those within and outside the innovation management community understand the why, what, and how of managing innovation activities and the benefits of a systems approach for greater impact. The book has three parts. Part I provides background about the international standard ISO 56002 for innovation management system guidance (ISO, 2019) and the development of innovation management research, with the aim for better integration of theory and practice via the common framework of the standard. Part II is the core of the book, featuring 16 case studies about how diverse organisations built their innovation capabilities. In Part III, the editorial team looks across the cases to capture common themes, prerequisites for success and insights about the relevance of the standard for the innovation management community and the future of the field of innovation management. Most importantly, the book is a call to action for the innovation management community and others to move beyond making the case for why we need innovation. It is now time to be clearer on what it is and how to make it work through a systems approach.