This study examines the influence of educational culture on the integration of campus and digital education in traditional higher education institutions. Educational culture encompasses shared norms, values, attitudes, beliefs, and practices shaping the educational environment. Focus group discussions were conducted with teachers, students, and educational leaders at a Swedish technical university. Five focus groups, each with two interview sessions, involved 32 participants representing diverse university roles and disciplines. Reflexive thematic analysis was employed to analyze the data. The analysis identified seven themes that address educational culture. It was clear that the participants did not perceive university cultures but rather viewed that each faculty member or group/department had specific unique conditions and preferences that formed their culture. At the same time, a university-wide key driver identified was effectiveness and streamlining rather than educational innovation. While digitalization trends and the COVID-19 pandemic have accelerated digital education, clear guidance, actionable steps, improved conditions for teachers, and student-driven approaches are needed to ensure educational quality by integrating campus and digital education.