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Why Do Opinions and Actions Diverge? A Dynamic Framework to Explore the Impact of Subjective Norms
Nanyang Technological University, School of Electrical and Electronic Engineering, Singapore.
KTH, School of Architecture and the Built Environment (ABE), Sustainable development, Environmental science and Engineering, Resources, Energy and Infrastructure.ORCID iD: 0000-0002-5665-747x
Nanyang Technological University, School of Electrical and Electronic Engineering, Singapore.
2026 (English)In: IEEE Transactions on Computational Social Systems, E-ISSN 2329-924X, Vol. 13, no 2, p. 1369-1380Article in journal (Refereed) Published
Abstract [en]

Socio-psychological studies have identified a common phenomenon where an individual's public actions do not necessarily coincide with their private opinions, yet most existing models fail to capture the dynamic interplay between these two aspects. To bridge this gap, we propose a novel agent-based modeling framework that integrates opinion dynamics with a decision-making mechanism. More precisely, our framework generalizes the classical Hegselmann-Krause (HK) model by combining it with a utility maximization problem. Preliminary results from our model demonstrate that the degree of opinion-action divergence within a population can be effectively controlled by adjusting two key parameters that reflect agents' personality traits, while the presence of social network amplifies the divergence. In addition, we study the social diffusion process by introducing a small number of committed agents into the model, and identify three key outcomes: adoption of innovation, rejection of innovation, and the enforcement of unpopular norms, consistent with findings in socio-psychological literature. The strong relevance of the results to real-world phenomena highlights our framework's potential for future applications in understanding and predicting complex social behaviors.

Place, publisher, year, edition, pages
Institute of Electrical and Electronics Engineers (IEEE) , 2026. Vol. 13, no 2, p. 1369-1380
Keywords [en]
Agent-based modeling, bounded confidence, decision-making, opinion dynamics, social diffusion, subjective norms
National Category
Computer Sciences
Identifiers
URN: urn:nbn:se:kth:diva-372412DOI: 10.1109/TCSS.2025.3598697ISI: 001571448100001Scopus ID: 2-s2.0-105018504417OAI: oai:DiVA.org:kth-372412DiVA, id: diva2:2011999
Note

QC 20251106

Available from: 2025-11-06 Created: 2025-11-06 Last updated: 2026-04-08Bibliographically approved

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Cvetkovic, Vladimir

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