The ATLAS Collaboration at CERN’s Large Hadron Collider is at the forefront of particle physics research and is equally committed to bridging the gap between cutting-edge science and the wider public. Since 2010, the ATLAS Virtual Visits programme has provided live, interactive tours of the ATLAS detector and control room to global audiences in their language, without the need to travel. The programme has grown significantly since its inception, as demonstrated by quantitative data collected since January 2019 and case studies of large-scale implementations in Brazil and Greece. The impact on individual participants is also discussed.