Special Session: Learning About the Magic of Publishing Using Bibliometric and Content Analysis 2017 (English)In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature , 2017, p. 1013-1016Chapter in book (Refereed)

Abstract [en]

Three papers are briefly presented (outlines below) that use descriptive statistics and bibliometric analysis. The presentations focus on the techniques and tools utilized, as well as the findings of the studies. The presentations include an opportunity for questions.

Place, publisher, year, edition, pages

Springer Nature , 2017. p. 1013-1016

Keywords [en]

Bibliometric Analysis, Consumer Behavior, Customer Relationship Management, Industrial Economic

National Category

Probability Theory and Statistics

Identifiers

URN: urn:nbn:se:kth:diva-313791DOI: 10.1007/978-3-319-45596-9_188Scopus ID: 2-s2.0-85125206437OAI: oai:DiVA.org:kth-313791DiVA, id: diva2:1679664

Note

QC 20220701

Available from: 2022-07-01 Created: 2022-07-01 Last updated: 2022-07-01Bibliographically approved

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Blair, Amanda

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Blair, Amanda

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Industrial Economics and Management (Dept.)

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Probability Theory and Statistics

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