The agile promises of simplicity, responsiveness to change and enhanced operational efficiency from a customer perspective seem to have attracted attention from R&D units governed by bureaucratic traditions that were originally designed for predictability and control. When implemented, agile methods challenge much of the old logic, manifesting in habits, routines, processes and practices. Yet, several institutional pressures seem to be pulling the organization back towards its old ways. We introduce the concept organizational gravity to describe the combined institutional pressures that affected the possibility to reap the benefits from the transformation, by pulling the organization back towards their traditional workways. Although the setting for this research was the benefits of agile methods during agile transformations, we believe that the results may inform also other transformations, such as digitalization. All in all, we identify 10 forces pulling backwards and categorize these into three forms of organizational gravity.